'Guardian' and 'Mail' start tabloid war on streets of Manchester

Mancunians have not been treated to their own morning paper for 40 years. Yesterday they were confronted with two on the same day as they found themselves at the centre of a free-tabloid battle.

Mancunians have not been treated to their own morning paper for 40 years. Yesterday they were confronted with two on the same day as they found themselves at the centre of a free-tabloid battle.

The Guardian Media Group, publishers of the Manchester Evening News , brought out Manchester MetroNews, while Associated Newspapers, publisher of the Daily Mail, countered with Metro North-West. The Manchester Guardian, in 1959, was the last morning title with the city's name on its masthead.

Yesterday the new colour tabloids were distributed on Manchester's bus, rail and tram network and on the streets. Associated Newspapers is also responsible for the Metro free title handed out to London commuters.

Guardian Media said it had intended publishing the first of five test editions yesterday before a launch in January but was forced into full publication after news of Metro North-West 's launch slipped out on Wednesday. "We had not anticipated them coming in as they did," said the Manchester Evening News managing director, Ian Ashcroft.

Both new papers will publish every weekday. Manchester MetroNews is produced at the Manchester Evening News offices, where 15 production journalists have been recruited. Metro North-West will be brought out by an editorial and advertising staff of 25 at Associated's Manchester offices.

If the first day's contest is anything to go by, Guardian Media must be hoping local news is the main attraction. Though both papers made the Irish peace process their lead story, Manchester MetroNews ran a column of brief Northern stories on its front page and included considerable local news inside. Metro North-West , a near-replica of the London Metro , carried almost exclusively national news stories. Those local stories it did carry were lifted from the Manchester Evening News , claimed Mr Ashcroft.

Mike Anderson, deputy managing director of the London Metro , said Manchester people were "worldly wise and well- travelled" and did not want local news stories.

But Mr Ashcroft said locals may react negatively to the "London imposition". He insisted his title would be more than a morning edition of the Manchester Evening News , though its existing newsgathering resources will be used to generate local material. "It will be distinct, with its own style and identity. We are describing it as 'free and easy reading in the morning'," said Mr Ashcroft. The Manchester Evening News will continue to publish its free weekly Metro , distributed to more than 300,000 households in the city.

Mr Anderson said all 100,000 copies of his new title available yesterday were distributed. Many of its ABC1 commuting audience do not buy a daily newspaper, he said. Last night's Manchester Evening News (itself discounted to 10p as, it has been every Friday for the past two year) proclaimed its new stable-mate a success.

Start your day with The Independent, sign up for daily news emails
News
peoplePair enliven the Emirates bore-draw
Arts and Entertainment
tvPoldark episode 8, review
News
Britain's opposition Labour Party leader Ed Miliband (R) and Boris Johnson, mayor of London, talk on the Andrew Marr show in London April 26
General electionAndrew Marr forced to intervene as Boris and Miliband clash on TV
News
news
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Marketing Executive - Urgent Requirement - Central Manchester

£20000 - £23000 per annum + 20 days holidays & pension: Ashdown Group: Marketi...

Ashdown Group: Trainee Consultant - Surrey/ South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Guru Careers: Social Media Executive / SEO Executive

£20 - 25K + Benefits: Guru Careers: We are seeking an experienced Social Media...

Day In a Page

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

How a costume drama became a Sunday night staple
Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

Miliband promises no stamp duty for first-time buyers

Labour leader pushes Tories on housing
Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

Aviation history is littered with grand failures

But what went wrong with the SuperJumbo?
Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

Fortress Europe?

Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
Never mind what you're wearing, it's what you're reclining on

Never mind what you're wearing

It's what you're reclining on that matters
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence