Ian Burrell: Can the BBC learn from John Lewis?
The love-in between the media and John Lewis is becoming increasingly ridiculous. It began with Adam & Eve's remarkable Christmas advertising campaigns for the retail brand, seen most recently with the popular “Bear & Hare” animation, which delivered exceptional seasonal sales. The campaigns have become a fixture of the media calendar.
Now, the BBC is championing John Lewis for a different reason – suggesting that its "partnership" structure could be a future model for the broadcaster's relationship with its consumers.
On Thursday, at the Newsworks Shift 2014 annual conference for the national press industry, John Lewis will again be held up as a beacon of good practice as Adam & Eve's James Murphy addresses editors and publishers.
It should be a good event. Sir Martin Sorrell, whose ad market predictions always seem to favour visual media over text platforms, is promising to show his "other side" in conversation with The Independent's editor, Amol Rajan. The Guardian's editor, Alan Rusbridger, will speak on the state of investigative journalism while the Daily Telegraph's chief, Jason Sieken, will make his maiden public address.
- 1 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 2 Perez Hilton apologises for Jennifer Lawrence naked photo leak
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Mexican woman becomes world’s 'oldest person' at 127
- 5 Jennifer Lawrence 'naked sex video' will be leaked threatens 4Chan celebrity photo hacker
£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...
£25 - 30k (DOE): Guru Careers: A Trend Writer / Copywriter: Retail, Design and...
£28 - 32k + Uncapped Commission: Guru Careers: A Business Development Manager ...
£17 - 27k: Guru Careers: We are seeking a Digital Marketing Assistant to join ...