Ian Burrell: Can the BBC learn from John Lewis?
Ian Burrell is Assistant Editor and Media Editor at The Independent, i paper and Independent on Sunday. He covers news from the whole media sector from television, press, radio and advertising to technology. His weekly column on the media appears every Monday in The Independent and i paper. He also writes on media, music and culture, including long-form pieces for The Independent’s Saturday magazine and the Independent on Sunday’s magazine, New Review. He is a regular presenter of BBC Radio 4’s What The Papers Say and a specialist commentator to Monocle 24 radio. He has contributed to most major broadcast outlets including BBC television and radio, CNN, Sky News, Al Jazeera and LBC. He has also written on media for GQ magazine. Ian has been reporting on the media industry for The Independent for more than a decade. Previously he was the newspaper’s Home Affairs Editor. He worked at The Sunday Times for five years, including as a member of the investigative Insight team, covering stories on political funding, industrial espionage and the arms industry. Previously he worked in ITV for London Weekend Television, on a weekly current affairs programme presented by Danny Baker. Ian trained at the Birmingham Post & Mail and was Regional Reporter of the Year in Press Gazette’s national awards.
Sunday 06 April 2014
The love-in between the media and John Lewis is becoming increasingly ridiculous. It began with Adam & Eve's remarkable Christmas advertising campaigns for the retail brand, seen most recently with the popular “Bear & Hare” animation, which delivered exceptional seasonal sales. The campaigns have become a fixture of the media calendar.
Now, the BBC is championing John Lewis for a different reason – suggesting that its "partnership" structure could be a future model for the broadcaster's relationship with its consumers.
On Thursday, at the Newsworks Shift 2014 annual conference for the national press industry, John Lewis will again be held up as a beacon of good practice as Adam & Eve's James Murphy addresses editors and publishers.
It should be a good event. Sir Martin Sorrell, whose ad market predictions always seem to favour visual media over text platforms, is promising to show his "other side" in conversation with The Independent's editor, Amol Rajan. The Guardian's editor, Alan Rusbridger, will speak on the state of investigative journalism while the Daily Telegraph's chief, Jason Sieken, will make his maiden public address.
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