ITV unveils its summer of celebrities and more celebrities to lure viewers

First, there were celebrities in the jungle. Then there were celebrities in the kitchen. Now, ITV is trying to trounce
Big Brother in the ratings by sending celebrities to a tropical island, hoping couples fall in love.

First, there were celebrities in the jungle. Then there were celebrities in the kitchen. Now, ITV is trying to trounce Big Brother in the ratings by sending celebrities to a tropical island, hoping couples fall in love.

Yesterday, ITV unveiled a schedule of programmes for spring and summer laden with celebrity and reality television shows, which critics fear could alienate viewers. Heading the bill is Celebrity Love Island, a show ITV hopes will challenge the dominance of Channel 4's Big Brother, which enters its sixth series this summer.

In the prime-time show, 10 good-looking, young, single celebrities will be packed off to a tropical island, where viewers will be able to participate in the matchmaking process by voting.

The word "celebrity" looms large in the ITV line-up. Celebrity Shark Bait brings four celebrities face to face with great whites in South Africa's Shark Alley, a one-off special to celebrate the 30th anniversary of the horror film Jaws.

In Celebrity Wrestling, 12 famous faces are trained to combat in wrestling bouts, and Celebrities Under Pressure sets stars challenges that involve learning new skills. Other highlights include the return of Hell's Kitchen, in which Jean Christophe Novelli and Gary Rhodes will take the place of Gordon Ramsay to turn celebrities into restaurant chefs.

Hit Me Baby One More Time, will revive pop acts from the 1970s, 1980s and 1990s - including Gloria Gaynor, Howard Jones, Sinita and Limahl from Kajagoogoo - to perform their original hits as well as modern songs. Viewers will vote for the winners every week.

As part of a new-look daytime schedule, Philip Schofield hosts Have I Been Here Before?, which will take celebrities back to past lives.

The former ITV chief executive Stuart Prebble believes the network risks alienating sections of its audience with an excess of celebrity shows. He said: "There is a public appetite for celebrity, but what I lament is the narrowing of the ITV audience. If you're doing an enormous amount of celebrity, some sections of the audience won't come to ITV. It still does one or two worthwhile documentaries, but because people who want to see serious programmes don't expect to see them on ITV, they don't go to ITV."

But Nigel Pickard, ITV's director of programmes, denied the summer schedule was dominated by celebrity and insisted the new programmes were a response to increased competition. "This is a time of year when we face increasingly strong competition from our commercial rivals," he said. " Big Brother has done big business for Channel 4. This year we are not going to take it lying down."

In the first two months of the year, ITV1's viewing figures fell by nearly 10 per cent. The channel blamed the decline on the success the previous year of I'm A Celebrity Get Me Out Of Here, in which two contestants - Katie Price aka Jordan and the faded pop star Peter André - became a couple. ITV hopes to recreate that success with Celebrity Love Island.

Mr Pickard said: "The idea was out there before, but when we saw the Peter André/Jordan thing happening we just realised what great television that was. This is not a bonking marathon. It's not a shag-fest."

THE LINEUP

Hell's Kitchen

Gary Rhodes will take Gordon Ramsay's spot, putting the heat on would-be chefs

Hit Me Baby

Takes pop acts from the last century, including Gloria Gaynor, to try again

Have I Been Here Before?

Philip Schofield will take celebrities back to their past lives

Celebrity Love Island

"Not a shag-fest", but aiming to recreate the Jordan-André chemistry of I'm a Celebrity

News
Denny Miller in 1959 remake of Tarzan, the Ape Man
people
Arts and Entertainment
Cheryl despairs during the arena auditions
tvX Factor review: Drama as Cheryl and Simon spar over girl band

News
Piers Morgan tells Scots they might not have to suffer living on the same island as him if they vote ‘No’ to Scottish Independence
news
News
i100Exclusive interview with the British analyst who helped expose Bashar al-Assad's use of Sarin gas
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Sport
Angel Di Maria celebrates his first goal for Manchester United against QPR
Football4-0 victory is team's first win under new manager Louis van Gaal
Arts and Entertainment
art
News
newsIn short, yes
Arts and Entertainment
Rob James-Collier, who plays under-butler Thomas Barrow, admitted to suffering sleepless nights over the Series 5 script
tv'Thomas comes right up to the abyss', says the actor
Arts and Entertainment
Calvin Harris claimed the top spot in this week's single charts
music
Sport
BoxingVideo: The incident happened in the very same ring as Tyson-Holyfield II 17 years ago
News
Groundskeeper Willie has backed Scottish independence in a new video
people
Arts and Entertainment
The Doctor poses the question of whether we are every truly alone in 'Listen'
tvReview: Possibly Steven Moffat's most terrifying episode to date
News
i100
Life and Style
Cara Delevigne at the TopShop Unique show during London Fashion Week
fashion
News
The life-sized tribute to Amy Winehouse was designed by Scott Eaton and was erected at the Stables Market in Camden
peopleBut quite what the singer would have made of her new statue...
Sport
England's Andy Sullivan poses with his trophy and an astronaut after winning a trip to space
sport
News
peopleThe actress has agreed to host the Met Gala Ball - but not until 2015
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Resourcer / Junior Recruiter

£15-20k (DOE) + Benefits / Bonus: Guru Careers: Joining as a Resourcer / Juni...

Head of Design & UX / UX Architect

£55 - 70k: Guru Careers: Head of Design & UX / UX Architect is needed to join ...

Media and Entertainment Lawyer - City

Highly Competitive Salary: Austen Lloyd: CITY - A specialist opportunity with ...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Day In a Page

These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week
The fall of Rome? Cash-strapped Italy accused of selling its soul to the highest bidder

The fall of Rome?

Italy's fears that corporate-sponsored restoration projects will lead to the Disneyfication of its cultural heritage
Glasgow girl made good

Glasgow girl made good

Kelly Macdonald was a waitress when she made Trainspotting. Now she’s taking Manhattan
Sequins ahoy as Strictly Come Dancing takes to the floor once more

Sequins ahoy as Strictly takes to the floor once more

Judy Murray, Frankie Bridge and co paired with dance partners
Wearable trainers and other sporty looks

Wearable trainers and other sporty looks

Alexander Wang pumps it up at New York Fashion Week
The landscape of my imagination

The landscape of my imagination

Author Kate Mosse on the place that taught her to tell stories