Let's do lunch / Inside the world of advertising

The "copy-cat" war between Citroen and Volkswagen rages on. Only weeks ago, the companies' respective agencies, Euro RSCG Wnek Gosper and BMP DDB, both launched press ads to promote in-car air-conditioning which parodied Sure deodorant commercials (sweating drivers retained a dry patch in the shape of the car's logo). VW fretted that this constituted a "nightmare situation", but Citroen and Euro RSCG joyfully followed up with a comparison of the Sure ads which claimed that Volkswagen's air-conditioning was pricey, with the strapline: "Who's sweating now?" Oddly, VW took a dim view of the comparison, and last week referred Citroen to the Advertising Standards Authority.

Immediately after that referral, VW launched an ad depicting a VW Polo admiring itself in a mirror. Blunder of blunders! Citroen had used a mirror in similar ads last November. Citroen's account director at Euro RSCG, Paul Uhart, told Campaign: "We are very flattered that Volkswagen continues to have the same ideas as us."

Abbott Mead Vickers' recent purchase of Pattison Horswell Durden already looks like costing an account or two. First to put its work on review is telephone bank First Direct, which wishes to avoid a conflict with fellow AMV-PHD client, Prudential, which is launching a direct banking service later this year. The newly merged outfit has yet to come to some decision on its sanitary protection conflict (Tampax vs Lil-lets). But AMV's managing director Andrew Robertson gave a hint to one of those clients last week in Campaign: "Tambrands is the priority client. If it comes to the push, Lil-lets will have to go."

Arc Advertising has issued a writ against Sunday Business for pounds 75,000 in unpaid fees, relating to work carried out on the paper's launch campaign. The paper's founder, Tom Rubython, is alleged to have issued a cheque for that amount without having enough in the bank to honour it. If only the newspaper too had such bounce!

In a similar move, Sunday Business promised agency WCRS 350,000 readers in order to secure advertising from Railtrack, BMW and Orange. But circulation never reached higher than the first week's 145,000. Is WCRS going to sue too? No, but it has declined to pay for the ads.

HARRIET GREEN

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Lead Systems Developer / Software Developer

COMPETITIVE + Excellent Benefits: Guru Careers: A Lead Systems Developer / Sof...

Recruitment Genius: Social Media & Engagement Manager - French or German Speaker

Negotiable: Recruitment Genius: The world's leading financial services careers...

Recruitment Genius: Digital Marketing Executive - 6 Months Contract

£28000 - £30000 per annum: Recruitment Genius: The Digital Marketing Executive...

Guru Careers: Account Manager / Senior Account Manager

40-45K DOE + Benefits: Guru Careers: An Account Manager / Senior Account Manag...

Day In a Page

War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

'A subversive brothel keeper and Communist'

Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

BBC heads to the Californian coast

The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

Victorian fraudster who shook the Bank of England

Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

Car hacking scandal

Security designed to stop thieves hot-wiring almost every modern motor has been cracked
10 best placemats

Take your seat: 10 best placemats

Protect your table and dine in style with a bold new accessory
Ashes 2015: Alastair Cook not the only one to be caught in The Oval mindwarp

Cook not the only one to be caught in The Oval mindwarp

Aussie skipper Michael Clarke was lured into believing that what we witnessed at Edgbaston and Trent Bridge would continue in London, says Kevin Garside
Can Rafael Benitez get the best out of Gareth Bale at Real Madrid?

Can Benitez get the best out of Bale?

Back at the club he watched as a boy, the pressure is on Benitez to find a winning blend from Real's multiple talents. As La Liga begins, Pete Jenson asks if it will be enough to stop Barcelona
Athletics World Championships 2015: Beijing witnesses new stage in the Jessica Ennis-Hill and Katarina Johnson-Thompson heptathlon rivalry

Beijing witnesses new stage in the Jess and Kat rivalry

The last time the two British heptathletes competed, Ennis-Hill was on the way to Olympic gold and Johnson-Thompson was just a promising teenager. But a lot has happened in the following three years
Jeremy Corbyn: Joining a shrewd operator desperate for power as he visits the North East

Jeremy Corbyn interview: A shrewd operator desperate for power

His radical anti-austerity agenda has caught the imagination of the left and politically disaffected and set a staid Labour leadership election alight
Isis executes Palmyra antiquities chief: Defender of ancient city's past was killed for protecting its future

Isis executes Palmyra antiquities chief

Robert Fisk on the defender of the ancient city's past who was killed for protecting its future
Berlusconi's world of sleaze: The astonishing lifestyle once enjoyed by Italy's former PM

Berlusconi's world of sleaze

The astonishing lifestyle once enjoyed by Italy's former PM
Disney plans galactic domination with endless Star Wars spin-offs

Disney plans galactic domination with endless Star Wars spin-offs

Films and theme parks are just the beginning. Disney believes its control of the now decades-old franchise can bring in merchandise and marketing millions for years to come
Could the golden age of the gaming arcade ever be revived in the era of the Xbox?

Could gaming arcades be revived?

The days when coin-ops were the only way to play the latest video games are gone. But a small band of enthusiasts are keeping the button-pushing dream alive
Edinburgh Fringe 2015: The 'tampon tax' has inspired a new wave of female comedians to reclaim period jokes

Heard the one about menstruation?

Yes, if you have been at the Fringe, where period pieces are taking centre stage