Let's do lunch
Inside the world of advertising
It's official: ads featuring handsome models are putting off male readers. That is what a survey by Emap Consumer magazines says. It also says that ads featuring sexy women do not have the same effect - an earth-shattering and wholly unexpected discovery.
Four years ago, advertising attempts to interest young Americans in voting saw the Material Girl wrap herself in the Stars and Stripes. The increased youth vote is widely credited with helping Bill Clinton into the White House. So, surely our Conservatives would avoid anything similar for young British voters? Not so. Rock the Vote has cross-party support, despite the presence of Ben Elton, Jo Brand, the Boo Radleys and Eddie Izzard. Why? Well, agencies shortlisted to handle the work were the Tory favourite M&C Saatchi, Labour ally BMP DDB Needham (where the chief executive is Chris Powell, brother of Lady Thatcher's eminence grise, Charles) and, bringing up the rear, St Luke's. Possibly because of their political affiliations, M&C and BMP failed to secure the account. But Tony Blair should still be pleased St Luke's won. This is the agency where staff bought out the previous owner, Chiat Day, and became stakeholders.
As all ad-folk know, the true secret of success is making your client look good while allowing yourself to glisten, too. Young and Rubicam's PR, Bernard Barnett, is a master of the art. This week he wrote to the industry bible Campaign (where he was once editorial director) to defend his boss, Fernan Montero, after a slighting profile. Montero, wrote Barnett, "has an excellent sense of humour, is unfailingly kind and courteous and has given me insights into advertising I had no idea existed - and I've been around the business for more than 25 years". Fernan: either give the man a pay rise or marry him, pronto.
Pope Francis: Being an atheist is alright as long as you do good
That's some guestlist! Stunning images show huge dynastic wedding between Ultra-Orthodox Jewish families which attracted 25,000 guests
Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
Exclusive: Suspect was inspired by cleric banned from UK after urging followers to behead enemies of Islam
- 1 Pope Francis: Being an atheist is alright as long as you do good
- 2 Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
- 3 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 4 Archaeologists uncover nearly 5,000 cave paintings in Burgos, Mexico
- 5 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.