Let's do lunch
Inside the world of advertising
Tuesday 12 March 1996
It's official: ads featuring handsome models are putting off male readers. That is what a survey by Emap Consumer magazines says. It also says that ads featuring sexy women do not have the same effect - an earth-shattering and wholly unexpected discovery.
Four years ago, advertising attempts to interest young Americans in voting saw the Material Girl wrap herself in the Stars and Stripes. The increased youth vote is widely credited with helping Bill Clinton into the White House. So, surely our Conservatives would avoid anything similar for young British voters? Not so. Rock the Vote has cross-party support, despite the presence of Ben Elton, Jo Brand, the Boo Radleys and Eddie Izzard. Why? Well, agencies shortlisted to handle the work were the Tory favourite M&C Saatchi, Labour ally BMP DDB Needham (where the chief executive is Chris Powell, brother of Lady Thatcher's eminence grise, Charles) and, bringing up the rear, St Luke's. Possibly because of their political affiliations, M&C and BMP failed to secure the account. But Tony Blair should still be pleased St Luke's won. This is the agency where staff bought out the previous owner, Chiat Day, and became stakeholders.
As all ad-folk know, the true secret of success is making your client look good while allowing yourself to glisten, too. Young and Rubicam's PR, Bernard Barnett, is a master of the art. This week he wrote to the industry bible Campaign (where he was once editorial director) to defend his boss, Fernan Montero, after a slighting profile. Montero, wrote Barnett, "has an excellent sense of humour, is unfailingly kind and courteous and has given me insights into advertising I had no idea existed - and I've been around the business for more than 25 years". Fernan: either give the man a pay rise or marry him, pronto.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
Jennifer Lawrence attacks mass media again over body image
Paris charity auction staged to save the ancient city of Tyre
scienceScientists find the answer to a question that even puzzled Darwin
A very timely Great Train Robbery and a frantic 24 Hours in A&E among the highlights
Geoffrey Macnab: The Wolf of Wall Street's account of white-collar excess is A Rake’s Progress on steroids
arts + entsThe 'Friends' actor on his new role as campaigner on addiction issues
Jennifer Lawrence: 'It should be illegal to call someone fat on TV'
Colin Farrell reveals ‘affair’ with Elizabeth Taylor: 'She was my last romantic relationship'
Children evacuated from swimming pool after prosthetic leg mistaken for paedophile
Devyani Khobragade: India-US row escalates over arrest of diplomat in New York
Peter O'Toole: Tales of the late film icon
- 1 America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Ian Watkins: Paedophile Lostprophets singer sentenced to 35 years for child sex offences, as judge labels him a 'dangerous sexual predator'
- 4 Christmas comes early: Justin Bieber announces he's 'retiring from music'
- 5 Children evacuated from swimming pool after prosthetic leg mistaken for paedophile
- < Previous
- Next >
£20000 - £25000 per annum: Inspiring Interns: This company is a division of th...
Up to £22K (OTE year 1 - £40,000): Seltek Consultants Ltd: Seltek is a leading...
£285 per day: PCR Recruitment Limited: This is a unique opportunity for an Ent...
£150 - £250 per annum: PCR Recruitment Limited: West London based Broadcaster ...