Let's do lunch inside the world of advertising
Tuesday 03 September 1996
The ad that attracted most complaints recently was TBWA's homage to voodoo, in the "Ask before you borrow it" series for Nissan Micra. Altogether, 116 viewers complained about the film, in which a woman sticks pins into a doll that resembles her boyfriend. Not nice, but check out these complaints: 17 viewers felt the ad was offensive to Christianity, and 14 expressed belief in the powers and dangers of voodoo. Trevor Beattie, creative director at TBWA, should take careful note.
Meanwhile, J Walter Thompson has been cleared of using racist imagery in its recent Persil commercial. Thirty viewers complained about the film, which shows a dalmatian shaking off its spots, and an ice-skater dressed in white whizzing ahead of companions in black. Overruling them, the ITC pointed out that for most people the performance of washing powder on white clothes was important.
Still on the subject of loony punters, Campaign this week reveals the dangers of placing your tongue in your cheek. PepsiCo in the US recently ran a spoof promotion offering the chance to win a pounds 116m Harrier Jump- Jet, provided that consumers collect the necessary - and absurdly large - number of tokens first. One customer in Miami took up the offer, and when Pepsi refused him his jet, he began court proceedings.
The cable and satellite channel UK Living today revives a Seventies programme idea - the showcase for new ads. The once-a-month initiative, Showcase, features seven minutes of new work, selected by a panel of judges. To accommodate ITC rules on commercials within editorial, the airtime comes out of UK Living's advertising time, and agencies pay a nominal fee. When's it on? Unless you're up by 6.50am, you'll have missed it.
Calling idle office workers. Ogilvy and Mather has launched an interactive campaign that allows you to download a screen-saver for your computer.
"What's so special about that?" you ask. Many keyboard operatives already thrill to the VDU version of Guinness's recent film in which a chap dances round his pint. And Guinness is an O&M client. But while the punters enjoyed "dancing chap", O&M was less happy about it. The film had been made in Ireland by somebody else, and only appeared here because of a delay in the UK agency's campaign - whereas this latest screen-saver is O&M through and through.
Something sweet and frolicsome like "dancing chap", perhaps? Not as such. It promotes the latest shiny phallus-on-wheels, Ford's Probe. It shows the car as a tank-destroyer that blasts aliens. One for the boys, then.
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
AirAsia QZ8501: Black box reveals warning alarms 'screamed' before crash, as more bodies recovered from near fuselage of jet
Rob Lowe hits out at White House decision not to meet Israeli leader
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
- 1 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 This crazy skiing video will leave you feeling queasy
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