Let's do lunch inside the world of advertising
Tuesday 03 September 1996
The ad that attracted most complaints recently was TBWA's homage to voodoo, in the "Ask before you borrow it" series for Nissan Micra. Altogether, 116 viewers complained about the film, in which a woman sticks pins into a doll that resembles her boyfriend. Not nice, but check out these complaints: 17 viewers felt the ad was offensive to Christianity, and 14 expressed belief in the powers and dangers of voodoo. Trevor Beattie, creative director at TBWA, should take careful note.
Meanwhile, J Walter Thompson has been cleared of using racist imagery in its recent Persil commercial. Thirty viewers complained about the film, which shows a dalmatian shaking off its spots, and an ice-skater dressed in white whizzing ahead of companions in black. Overruling them, the ITC pointed out that for most people the performance of washing powder on white clothes was important.
Still on the subject of loony punters, Campaign this week reveals the dangers of placing your tongue in your cheek. PepsiCo in the US recently ran a spoof promotion offering the chance to win a pounds 116m Harrier Jump- Jet, provided that consumers collect the necessary - and absurdly large - number of tokens first. One customer in Miami took up the offer, and when Pepsi refused him his jet, he began court proceedings.
The cable and satellite channel UK Living today revives a Seventies programme idea - the showcase for new ads. The once-a-month initiative, Showcase, features seven minutes of new work, selected by a panel of judges. To accommodate ITC rules on commercials within editorial, the airtime comes out of UK Living's advertising time, and agencies pay a nominal fee. When's it on? Unless you're up by 6.50am, you'll have missed it.
Calling idle office workers. Ogilvy and Mather has launched an interactive campaign that allows you to download a screen-saver for your computer.
"What's so special about that?" you ask. Many keyboard operatives already thrill to the VDU version of Guinness's recent film in which a chap dances round his pint. And Guinness is an O&M client. But while the punters enjoyed "dancing chap", O&M was less happy about it. The film had been made in Ireland by somebody else, and only appeared here because of a delay in the UK agency's campaign - whereas this latest screen-saver is O&M through and through.
Something sweet and frolicsome like "dancing chap", perhaps? Not as such. It promotes the latest shiny phallus-on-wheels, Ford's Probe. It shows the car as a tank-destroyer that blasts aliens. One for the boys, then.
Ashya King missing: Police hunt five-year-old boy with brain tumour snatched from Southampton hospital by his parents
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
Californian drought is so severe it's 'causing the ground to move'
Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
- 1 Students heading off to 'charity challenge' grounded at Gatwick after travel firm goes bust
- 2 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Like Jennifer Aniston, I am no less of a woman because I am childless
- < Previous
- Next >
£20000 - £45000 per annum + uncapped: SThree: Key featuresA highly motivated ...
£18000 - £30000 per annum + uncapped: SThree: Do you feel you sales role is li...
£85000 - £100000 per annum: Ashdown Group: Head of Marketing - Slough, Berkshi...
£18 - 20k + Bonus: Guru Careers: An Administration Assistant / Office Assistan...