'Listen while you surf' boost for radio
Radio audiences have increased dramatically because people are using the internet and listening to the wireless at the same time.
Figures released yesterday by the Rajar audience research group show Britons listen to an average of 24 hours' radio a week, up from 22.4 a year ago. A BBC executive, Vanessa Phillips, said evening and night listening had increased most. Preliminary indications are that radio is benefiting because it can be enjoyed while on the internet, whereas watching television at the same time is more challenging.
While radio overall is booming, Kelvin MacKenzie's TalkSport radio station announced its worst audience figures in five years. He had hoped for an improvement before the 25 May flotation of 25 per cent of his Wireless Group company.
TalkSport's share fell to 1.4 per cent from 1.8 per cent a year ago, continuing the decline that has dogged Mr MacKenzie since he implemented his policy of turning the station from a chat network to sports. The total of TalkSport listeners increased in the first quarter of this year by 140,000 to 2.38 million but the combination of better figures for total radio listening and a fall in the amount of hours each listener tuned in to TalkSport led to the overall share decline.
A competitors said: "TalkSport will suffer in the coming months because of the end of the football season and the fact that Radio 5 Live has exclusive rights to Euro 2000 and the Olympics."
The Rajar quarterly figures also show the continued success of Radio 2, which raised its audience share from 12.8 per cent to 13.3 per cent, making it Britain's most listened to radio station. Classic FM also did well, achieving a record 4.4 per cent share.
Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Five facts you never knew about your (almost obsolete) tax disc
The Aral Sea: Nasa pictures show how what was once the fourth largest lake in the world has become almost completely dry
Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered
- 3 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 4 Now we know whose fault it is if you end up being murdered in Thailand
- 5 35,000 walrus gather ashore on north-west Alaska beach 'for a rest'
- < Previous
- Next >
£24 - 28k: Guru Careers: We are seeking a Technical SEO Executive to join one ...
£25k: Guru Careers: We are seeking a Research Analyst / Insight Analyst to joi...
35,000 - 50,000: Sphere Digital Recruitment: Our client is the world's largest...
£90000 - £135000 per annum: Ashdown Group: Head of Marketing (B2C, Acquisition...