Tuesday 31 January 1995
After six years, men's magazines are becoming mainstream: no wonder a customised British version of the hit US title Men's Health has just been launched.
GQ's publishing director, Peter Stuart, says it has been helped by marketing and promotion, including a free blues cassette and a paperback novel attached to the cover, a money-off link with the Daily and Sunday Telegraph and a poster campaign. But the most successful issue was one with a view of Naomi Campbell's sandy buttocks on the cover.
Rival publishers say sourly that GQ sells to Kevins in Croydon who will never be able to afford the Armani suits its pages feature. Mr Stuart replies that the average GQ man is single, 29, with a good disposable income: "He's on the way up, the sort of job he has is in management, the City, finance, or estate agencies."
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
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