Tuesday 31 January 1995
After six years, men's magazines are becoming mainstream: no wonder a customised British version of the hit US title Men's Health has just been launched.
GQ's publishing director, Peter Stuart, says it has been helped by marketing and promotion, including a free blues cassette and a paperback novel attached to the cover, a money-off link with the Daily and Sunday Telegraph and a poster campaign. But the most successful issue was one with a view of Naomi Campbell's sandy buttocks on the cover.
Rival publishers say sourly that GQ sells to Kevins in Croydon who will never be able to afford the Armani suits its pages feature. Mr Stuart replies that the average GQ man is single, 29, with a good disposable income: "He's on the way up, the sort of job he has is in management, the City, finance, or estate agencies."
Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
Stephen Hawking endorses Labour in the General Election
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
UK weather: Britain braced for snow as arctic air mass moves in
Power of Nepal earthquake was equivalent to 20 huge atomic bombs
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 4 Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
- 5 Stephen Hawking endorses Labour in the General Election
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