Media: . . . And get this? You don't have to be a member of Mensa
Wednesday 06 October 1993
The poster is highly praised by Dominic Mills, editor of the advertising trade magazine Campaign. 'Any agency will tell you that doing advertising for a newspaper is terribly hard,' he says. 'Editors want to plug their next scoops rather than establish a brand value. The trick is matching the tone of the ad to that of the paper, which is what the Sun ad does perfectly. It's cheeky, irreverent and conveys just the kind of matey humour the Sun reader likes.'
The poster, displayed on hundreds of sites nationwide, was created 'unofficially' by Simons Palmer Denton Clemmow & Johnson, Britain's fastest growing agency. Officially the Sun is between agencies, and Simons Palmer is one of six on its shortlist. Its creative director, Chris Palmer says: 'It has a smile on its face, it talks to the young person in you and it gets noticed.'
Mr Palmer is not impressed by the argument that some people actually think it is an ad for the Daily Mirror, telling you that the Sun is too expensive. 'When you have a poster up everywhere, the important factor is that people get it in the end. You don't have to be a member of Mensa to get this one.'
filmFilm producers sue Warner Bros for $75m over Hobbit films
sportNapoli 2 Arsenal 0: Gunners must now face either Real Madrid, PSG, Bayern Munich, Atletico Madrid or Barcelona in knock-out stages
Swedish stars ask fans for £195 pledges on crowd-funding website
voicesJust when you thought you could find a man, get married, and have a baby by the age of 35... it turns out you’re too late, says Grace Dent
musicAs Mariah Carey and Noddy Holder rake in the royalties from their classics, why there hasn't been a decent festive hit for 20 years?
theatreAuthor Daniel Rosenthal recalls the mishaps that almost brought the curtain down on the likes of John Gielgud and Diana Rigg
lifeAs the Royal Mail plans to phase out deliveries on two wheels, it's no wonder posties are in a spin
musicThe 21-year-old beat Ella Eyre and Chlöe Howl to win the honour
lifeFull of the joys and want to help your fellow man? December isn't the time to do it
techLuke Blackall reports on precision engineered prams and babygros that monitor your child 24-7
Nelson Mandela memorial: ‘Bogus’ interpreter made mockery of Barack Obama’s tribute in Soweto
David Cameron explains selfie with Obama and Helle Thorning-Schmidt at Mandela Memorial
French café starts charging extra to rude customers
Krokodil in Mexico? Teenager hospitalised after 'injecting drug into her genitals'
Australia incest case: Filthy and severely deformed children found in remote farming community after generations of inbreeding
- 1 Nelson Mandela memorial: ‘Bogus’ interpreter made mockery of Barack Obama’s tribute in Soweto
- 2 John McAfee's $100 'anti-NSA' device: 'this is coming and cannot be stopped'
- 3 French café starts charging extra to rude customers
- 4 Is Facebook making us forget? Study shows that taking pictures ruin memories
- 5 Australia incest case: Filthy and severely deformed children found in remote farming community after generations of inbreeding
£18000 - £20000 per annum: Inspiring Interns: This company delivers display ad...
£21000 - £27000 per annum + Benefits: Corporate Traveller: We're looking for t...
£40000 - £45000 per annum + excellent benefits : PCR Recruitment Limited: CRM ...
£23000 - £27000 per annum + £18K & Uncapped Commission & Benefits: Flight Cent...