Media: Let's do lunch/ Inside the world of advertising
Tuesday 11 June 1996
As temperatures rise, Bartle Bogle Hegarty lands a couple of accounts which are seriously cool. One is for Ray-Ban sunglasses, the other for the McCain Foods frozen pizza business. BBH is winning in the new accounts department: last week it dropped Phileas Fogg to make room for Golden Wonder. The agencies that lost these accounts to BBH were Young and Rubicam, Leo Burnett, the US-based Arnell Group, and Ogilvy & Mather. Perhaps they could get together with Phileas Fogg and set up a victim support group?
1567, the Edinburgh-based agency, is using real human hair for a poster campaign for the Scottish hairdressing group Cheynes. The agency swept up cuttings from the floors of Cheynes salon and took the hair to a printer where they were glued on in the shape of scissors, a comb, and a hairdryer. Perhaps 1567 can persuade private hospitals to hang out old tonsils and appendices, luring people eager to have their organs restyled.
Cowboy Films, the production company that already has on its books a winner of the Palme D'Or (director Mike Leigh), has signed up Larry Clark, director of Kids. As befits a new boy to the industry, Clark is modest. He told Campaign he wanted to "try to do something real, and something that has never been done before. I want to make a really incredible ad."
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