Media publications: On the inside looking out

As Piers Morgan stakes his claim to Press Gazette, Ian Burrell checks out the state of the UK's media publications
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The Independent Online

As Piers Morgan stakes his claim to Press Gazette, Ian Burrell checks out the state of the UK's media publications

Media Week

Publisher: Haymarket Business Publications

Key Event: Media Week Awards

Aimed squarely at the commercial media industry (media agencies and media owners). Media Week had a wider media remit when it was founded in 1985 but decided to leave "journalists' issues" to other publications. It covers all sectors of commercial media from outdoor to digital and has a website, www.mediaweek.co.uk.

Campaign

Publisher: Haymarket Business Publications

Key Event: Campaign Media Awards

Published weekly since 1968, Campaign is Britain's leading magazine for advertising and communications professionals, and is widely recognised as the bible of the industry. It aims to champion creativity and to showcase the best work. Its star columnist is the ad-industry stalwart Jeremy Bullmore.

Marketing Week

Publisher: Centaur Holdings

Key Event: Marketing Week Effectiveness Awards

Set up in 1978 with the intention of outflanking Campaign by targeting marketing directors rather than advertising agencies. Marketers now make up about 60 per cent of the magazine's readership. It has a circulation of 39,000, of which only between 25 and 33 per cent are paid-for subscriptions and news-stand sales.

Marketing

Publisher: Haymarket Business Publications

Key Event: Marketing Society Awards

Launched in 1931 as the journal of the Institute of Marketing and Sales Management (now the Chartered Institute of Marketing). Haymarket began publishing Marketing in 1968. The circulation of 50,412 breaks down into 37,038 sent to client companies, 7,864 to marketing services agencies, and 5,510 news-stand sales.

Ariel

Publisher: Internal Communications/BBC

The BBC's in-house journal has become a lot more news-oriented over the past five years (although its job ads have drifted online). Once dubbed "Pravda" by BBC rank and file, Ariel, which has an editorial staff of 11, tries to "walk a tightrope" between staff and management interests. It has a 25,000 print-run.

Press Gazette

Publisher: Quantum Business Media (to become Press Gazette Ltd)

Key Event: British Press Awards

Today's takeover by Piers Morgan and Matthew Freud's consortium is Press Gazette's sixth change of ownership, and comes before the magazine's 40th anniversary. It sells just 6,000 a week, although copies are passed around newsrooms.

Broadcast

Publisher: Emap Communications

Key Event: Broadcast Awards

More than 40 years old, Broadcast was originally aimed more at the advertising end of the industry but has shifted towards programme-makers. It lobbied for the setting up of Channel 4, and has championed independent production. It has an ABC of 12,032 (all paid for) and 30,000 subscribers to www.broadcastnow.co.uk.

PR Week

Publisher: Haymarket Business Publications

Key Event: PR Week Awards

This magazine has the PR industry virtually to itself. Set up in 1984 when Marketing's executive editor, Geoff Lace, spotted a gap in the market, PR Week was bought by Haymarket in 1988. The magazine, which was relaunched in 2004, has an ABC of 16,300. It is aimed at both PR consultants and in-house PR practitioners.

British Journalism Review

Publisher: Sage

Key Event: Hugh Cudlipp Award

It is 16 years since Geoffrey Goodman (Daily Mirror), Hugo Young (The Guardian), Laurie Flynn (Granada TV) and others decided that declining journalistic standards required action. The quarterly review, which has nearly 1,000 subscribers, has been a forum for discussion of the evolution of the press.

New Media Age

Publisher: Centaur Holdings

Key Event: New Media Age Effectiveness Awards

Billed as the only magazine covering "Interactive Media" (ie online, mobile and red button TV) NMA was launched in 1995 to capitalise on the internet revolution. Editorial is directed at the business opportunities provided by new media rather than a technology fix for computer geeks. NMA's last ABC figure was 7,056.

The Radio Magazine

Publisher: Goldcrest Broadcasting Ltd

Set up in 1992 by the former pirate radio jock Howard Rose, aka Jay Jackson or Crispin St John, The Radio has a readership of around 7,000 and its coverage ranges from hospital and student stations to the BBC and commercial giants. Selling on subscription for £99 a year, it covers the business as well as programming.

The Journalist

Publisher: The National Union of Journalists

Originally the Union Journal, it was founded in 1908, the year after the NUJ was set up, and became editorially independent of the union in 1972 as an example to other proprietors. Although it is crammed with stories of union successes, it has been known to be critical of its publisher. It is free to 35,000 NUJ members.

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