Media: Talk of the Trade: Sunday through Yorkshire eyes

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The Independent Online
HOPING to buck the recession, Westminster Press is launching a Sunday paper this weekend. Yorkshire on Sunday will be pitched at those living in, fascinated by or exiled from England's largest county. The initial print run for the 45p tabloid will be 200,000, with a weekly sale target of 100,000. It is aimed at the middle market.

Mike Glover, the editor, says: 'All the present Sunday reading emanates from London, and however hard London-based papers try, they are doomed to fail if they want to look at the world through Yorkshire eyes.'