MEDIAFREAK

THE BITES THAT BITE

Do you realise who she is?

Don't mess with the boss's daughter - especially when the boss is Rupert Murdoch. Wise advice that Sam Chisholm, chief executive of BSkyB, appeared recklessly to ignore recently. According to insiders at the satellite giant, he could hardly wait for the new programming supremo, Elizabeth Murdoch, to go off on maternity leave so that he could overhaul her Sky One schedule - until a quick call from papa persuaded him to think again. Of course there's no truth in rumours that the Antipodean bruiser is now scouring the shops for a teddy-bear fit for his master's first grandchild.

Left-field marketing

Will the trade journal Marketing Week be changing its name to Marxism Week? In recent months it has challenged the cold-hearted outlook of its core readership with lengthy articles on the harmful effects of social inequality and the eagerness of Tory MPs to take the lobbyist's shilling. This week's front cover carries a picture of a Third World farmer above the headline: "It would take this supplier 15 centuries to earn the annual wage of Tesco's Lord MacLaurin. Can that be good for business?" With a circulation above 40,000 the magazine far outsells any other journal of the left and could never be accused of preaching to the converted.

nNo sex, please, we're Irish

A few weeks ago Media+ reported on the promotion of the forthcoming Irish cable channel Tara using famous Irish folk such as Bob Geldof, Shane MacGowan and Jack Charlton. Apparently, two other shamrock shakers were rejected by Tara's marketing team. One poster featured the actor Gabriel Byrne: "I watch it to find out about current affairs. Mine." In another, the singer Sinead O'Connor declared, "I watch it religiously."

n Could do better, dear reader

People on this side of the pond who read Time magazine might like to know that the editor of its Atlantic edition is looking for "better quality readers". Chris Redman, who heads the mag's 25-strong London office, told the trade journal Press Gazette that he was happy with its current circulation of around 620,000, but "I want to improve the quality of our readers". What could he possibly mean ...?

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Junior Business Systems Analyst - High Wycombe - £30,000

£25000 - £30000 per annum: Ashdown Group: Junior Business Systems Analyst role...

Guru Careers: Talent Manager

£30-35k (P/T - Pro Rata) + Benefits: Guru Careers: We are seeking an experienc...

Sauce Recruitment: New Media Marketing Manager - EMEA - Digital Distribution

£35000 - £45000 per annum + up to £45,000: Sauce Recruitment: The Internation...

Day In a Page

The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
Yvette Cooper: We can't lose the election. There's too much on the line

Yvette Cooper: We can't lose the election. There's too much on the line

The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

It's not easy being Green

After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

Gorillas nearly missed

BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

The Downton Abbey effect

Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
China's wild panda numbers have increased by 17% since 2003, new census reveals

China's wild panda numbers on the up

New census reveals 17% since 2003