More awards success for 'Independent'

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The Independent Online

The Independent has been named media brand of the year, in recognition of the success of its pioneering compact format.

The Independent has been named media brand of the year, in recognition of the success of its pioneering compact format.

A year after the launch of The Independent's compact edition, which has helped to boost circulation by more than 21 per cent, the newspaper was praised at the MediaWeek Awards 2004 for "revolutionising the broadsheet market".

"A clear winner; 2004 was the year for The Independent," said one of the judges. Its "brave and pioneering size change" had brought the brand "to a whole new audience".

In a ceremony at the Grosvenor House Hotel in London's Park Lane, the judges praised it for "challenging the orthodoxy that intelligent newspapers had to be broadsheet".

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