My Life In Media: Trevor Beattie

Trevor Beattie, 45, has been chairman of the TBWA/London advertising firm since 2001, and its creative director since 1993. He grew up as one of eight children in Birmingham. He graduated from Wolverhampton Polytechnic in graphic design and photography.

So what inspired you to start a career in the media?

I always loved the adverts. I would sing the ad jingles as a kid. I only found out much later that there was such a job as advert writer. From then on it was the only thing I EVER wanted to do.

Cast your mind back to when you were 15 years old. What was the family newspaper and did you read it?

Daily Mirror. Every day. Birmingham Evening Mail. Every night. Sunday Mercury. Read them all cover to cover. My Dad was a news addict and I've become him.

And what were your favourite television programmes and radio shows?

Wacky Races, Tiswas, On the Buses, Match of the Day, World of Sport, It's A Knockout, How, Magpie, Blue Peter, The Goodies, Monty Python, Love Thy Neighbour, The Likely Lads, The Liver Birds, Dad's Army, Are You Being Served?, The Professionals, The Sweeney. The only radio I ever listed to was Radio One.

What is the best thing about your job?

Everything. Except the pointless meetings. I love the fact that I never know what will happen next. One minute chatting to Tony Blair, Nelson Mandela or Muhammad Ali, the next, arguing over the average girth of an oven chip.

And the worst?

Endless pointless meetings. They're like planes landing at Heathrow. You think the sky's cleared for a second then, ping! - another one appears.

Scroll on to the present. What's the first media you turn to in the mornings?

Radio Five Live. On three radios around the house.

You've arrived at the office. Will you be consulting any media sources during the course of the working day?

All of them. Every newspaper, Sky News, Fox News, CNN, Radio Five, BBC Online, Campaign magazine, Boxing News, Richard & Judy.

What is the proudest achievement in your work?

Standing in front of a Labour Prime Minister, in Margaret Thatcher's old office at Number 10 Downing Street, presenting a poster which depicted William Hague sprouting Thatcher's hair and the headline: "GET OUT AND VOTE OR THEY GET IN" to smiles of approval. Oh, and meeting Nelson Mandela through Unicef.

And your most embarrassing moment?

In the 1980s, presenting the campaign line "Quintessentially English" to the board of Laura Ashley, before discovering that they were quintessentially Welsh.

Now you're back home. What will you tune in to?

Whatever's on TV. If in doubt, BBC2.

At the weekends, what is your Sunday paper and do you have any favourite magazines?

The Sunday Times and the News of the World. That's all you need. There's no room for anyone else and they set the news agenda for the week ahead.

Name the one career ambition you want to realise before you retire

To produce the ad campaign which plays its part in the re-election of a Labour government for a third term.

If you didn't work in the media what would you do?

Sit at home consuming it.

Who are your best friends in the media?

Oooh, and that'd be telling.

Who in the media do you most admire and why?

Rebekah Wade, for her stoicism; Victor Lewis-Smith for his wit, ingenuity and brutality; James Brown for his enthusiasm; Ian Hislop for Private Eye; Simon Kelner for being first on the compact newspaper thing; Jeremy Paxman for becoming a brand.

News
Destructive discourse: Jewish boys look at anti-Semitic graffiti sprayed on to the walls of the synagogue in March 2006, near Tel Aviv
news

As anti-Semitic attacks rise, Grant Feller re-evaluates his identity

News
people Biographer says cinema’s enduring sex symbol led a secret troubled life
News
newsGlobal index has ranked the quality of life for OAPs - but the UK didn't even make it into the top 10
News
people

Kirstie Allsopp has waded into the female fertility debate again

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
In 2006, Pluto was reclassified as a 'dwarf planet'
scienceBut will it be reinstated?
News
people
News
Researchers say a diet of fatty foods could impede smell abilities
scienceMeasuring the sense may predict a person's lifespan
Sport
footballArsenal 4 Galatasaray 1: Wenger celebrates 18th anniversary in style
News
peopleStella McCartney apologises over controversial Instagram picture
News
Gillian Anderson was paid less than her male co-star David Duchovny for three years while she was in the The X-Files until she protested and was given the same salary
people

Gillian Anderson lays into gender disparity in Hollywood

Life and Style
Laid bare: the Good2Go app ensures people have a chance to make their intentions clear about having sex
techCould Good2Go end disputes about sexual consent - without being a passion-killer?
Arts and Entertainment
Richard Burr remains the baker to beat on the Great British Bake Off
tvRichard remains the baker to beat as Chetna begins to flake
Life and Style
fashionThe Secret Angels all take home huge sums - but who earns the most?
News
i100
Arts and Entertainment
Amazon has added a cautionary warning to Tom and Jerry cartoons on its streaming service
tv
News
The village was originally named Llansanffraid-ym-Mechain after the Celtic female Saint Brigit, but the name was changed 150 years ago to Llansantffraid – a decision which suggests the incorrect gender of the saint
newsA Welsh town has changed its name - and a prize if you can notice how
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Trainee Recruitment Consultant

£20000 - £25000 per annum + Uncapped Commission, 1st yr OTE £30-£40k : SThree:...

Trainee Recruitment Consultant

£18000 - £30000 per annum + uncapped: SThree: Do you feel your sales role is l...

Trainee Recruitment Consultant

£20000 - £45000 per annum + uncapped: SThree: Key featuresA highly motivated ...

Account Director / AD

£Competitive + Excellent Benefits: Guru Careers: An Account Director with a ba...

Day In a Page

Italian couples fake UK divorce scam on an ‘industrial scale’

Welcome to Maidenhead, the divorce capital of... Italy

A look at the the legal tourists who exploited our liberal dissolution rules
Tom and Jerry cartoons now carry a 'racial prejudice' warning on Amazon

Tom and Jerry cartoons now carry a 'racial prejudice' warning on Amazon

The vintage series has often been criticised for racial stereotyping
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?

An app for the amorous

Could Good2Go end disputes about sexual consent - without being a passion-killer?
Llansanffraid is now Llansantffraid. Welsh town changes its name, but can you spot the difference?

Llansanffraid is now Llansantffraid

Welsh town changes its name, but can you spot the difference?
Charlotte Riley: At the peak of her powers

Charlotte Riley: At the peak of her powers

After a few early missteps with Chekhov, her acting career has taken her to Hollywood. Next up is a role in the BBC’s gangster drama ‘Peaky Blinders’
She's having a laugh: Britain's female comedians have never had it so good

She's having a laugh

Britain's female comedians have never had it so good, says stand-up Natalie Haynes
Sistine Chapel to ‘sing’ with new LED lights designed to bring Michelangelo’s masterpiece out of the shadows

Let there be light

Sistine Chapel to ‘sing’ with new LEDs designed to bring Michelangelo’s masterpiece out of the shadows
Great British Bake Off, semi-final, review: Richard remains the baker to beat

Tensions rise in Bake Off's pastry week

Richard remains the baker to beat as Chetna begins to flake
Paris Fashion Week, spring/summer 2015: Time travel fashion at Louis Vuitton in Paris

A look to the future

It's time travel fashion at Louis Vuitton in Paris
The 10 best bedspreads

The 10 best bedspreads

Before you up the tog count on your duvet, add an extra layer and a room-changing piece to your bed this autumn
Arsenal vs Galatasaray: Five things we learnt from the Emirates

Arsenal vs Galatasaray

Five things we learnt from the Gunners' Champions League victory at the Emirates
Stuart Lancaster’s long-term deal makes sense – a rarity for a decision taken by the RFU

Lancaster’s long-term deal makes sense – a rarity for a decision taken by the RFU

This deal gives England a head-start to prepare for 2019 World Cup, says Chris Hewett
Ebola outbreak: The children orphaned by the virus – then rejected by surviving relatives over fear of infection

The children orphaned by Ebola...

... then rejected by surviving relatives over fear of infection
Pride: Are censors pandering to homophobia?

Are censors pandering to homophobia?

US film censors have ruled 'Pride' unfit for under-16s, though it contains no sex or violence
The magic of roundabouts

Lords of the rings

Just who are the Roundabout Appreciation Society?