New daily newspaper aimed at armchair betting addicts
Britain's first new daily newspaper for 20 years goes on sale today.
The Sportsman, aimed at the nation's growing army of armchair betting addicts, is an 80-page tabloid that will have a cover price of £1 on weekdays and £1.20 at weekends. It is designed to capitalise on the boom in sports coverage and betting on satellite television and the internet.
With a heavy emphasis on horse racing, the paper is designed as a more up to date version of the Racing Post, published by Trinity Mirror, and will become its main competitor. It was originally believed to be due to launch in time for the Cheltenham Festival last week, traditionally the biggest betting event of the year, but is now in a position to capitalise on the Grand National meeting at Aintree early next month and the World Cup in June.
The newspaper is the brainchild of Charles Methven, a former Sporting Life and Daily Telegraph journalist, who will be editor-in-chief, and Max Aitken, the businessman great-grandson of the legendary newspaper tycoon Lord Beaverbrook and a former treasurer of the Conservative Party.
Investors include Ben and Zac Goldsmith and the paper will be chaired by Jeremy Deedes, the former chief executive of the Telegraph Group and son of Lord (Bill) Deedes, the former Daily Telegraph editor.
The paper's tone will be brash and heavily picture-led, while its typical buyer is said to be an affluent young male, who subscribes to Sky Sports and bets via the internet and telephone. Columnists include Andy Gray on football, and the jockey Timmy Murphy on racing.
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Edgar Froese dead: Tangerine Dream founder dies aged 70
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Syrian refugee child beaten by Istanbul Burger King manager for eating customer’s leftover food
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
- 1 Rowan Atkinson to sell £10 million McLaren 'supercar' he crashed into a tree and a lamppost
- 2 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 3 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 5 Men behaving badly: Urinating while standing, 'manspreading' and the gendering of selfishness
£25000 - £28000 per annum + circa 28K + 20% bonus opportunity: Sauce Recruitme...
£20000 - £25000 per annum + OTE £45K: SThree: Are you an ambitious, money mot...
Competitive (DOE): Guru Careers: A freelance Investment Writer / Stock Picker ...
£20 - 24K + Benefits: Guru Careers: An enthusiastic PPC Account / Paid Search ...