"One night stand" (Rustlers)
Tuesday 29 April 2008
ASA verdict - Upheld.
What the ASA said:
Two TV commercials for Rustlers burgers and chicken tikka naan attracted complaints that they were offensive, sexist, demeaning to women and carried undertones of sexual abuse. In addition some viewers felt that the ads, which had been shown during films and programmes such as “Bugsy Malone” and “You’ve Been Framed” were unsuitable for broadcast at times when children might be watching. The ads depicted a woman entering a man’s flat for “Just a coffee”. The man enters the kitchen and starts a microwave. At the same time a sofa spins round and when it has fully rotated the women is seen reclining on it in her underwear. A voiceover states “If only everything was as quick as Rustlers”. The BACC had given the ads and ex-kids restriction.
We considered that the humour in the ads would be unlikely to cause serious or widespread offence, to be seen as sexist or demeaning to women or encourage sexual abuse. However because the ad had been scheduled around “Bugsy Malone” which was likely to be watched by a high proportion of children we upheld complaints about the scheduling of the advertisements.
Spain accused of 'provocation' after letting Russian submarine refuel off Gibraltar
Allonautilus scrobiculatus: World's 'rarest' creature spotted for only the third time ever
Miley Cyrus address Robin Thicke VMA controversy: ‘He wanted me as naked as possible, but I got the heat because I’m a woman’
Miley Cyrus calls out hypocrisy of women’s nipples being taboo
Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 iPhone 5c to be discontinued, no iPhone 6c to replace it
- 4 Jozef Wesołowski: Former Catholic archbishop found dead ahead of child sexual abuse trial
COMPETITIVE + Excellent Benefits: Guru Careers: A Lead Systems Developer / Sof...
Negotiable: Recruitment Genius: The world's leading financial services careers...
£28000 - £30000 per annum: Recruitment Genius: The Digital Marketing Executive...
40-45K DOE + Benefits: Guru Careers: An Account Manager / Senior Account Manag...