"One night stand" (Rustlers)
Tuesday 29 April 2008
ASA verdict - Upheld.
What the ASA said:
Two TV commercials for Rustlers burgers and chicken tikka naan attracted complaints that they were offensive, sexist, demeaning to women and carried undertones of sexual abuse. In addition some viewers felt that the ads, which had been shown during films and programmes such as “Bugsy Malone” and “You’ve Been Framed” were unsuitable for broadcast at times when children might be watching. The ads depicted a woman entering a man’s flat for “Just a coffee”. The man enters the kitchen and starts a microwave. At the same time a sofa spins round and when it has fully rotated the women is seen reclining on it in her underwear. A voiceover states “If only everything was as quick as Rustlers”. The BACC had given the ads and ex-kids restriction.
We considered that the humour in the ads would be unlikely to cause serious or widespread offence, to be seen as sexist or demeaning to women or encourage sexual abuse. However because the ad had been scheduled around “Bugsy Malone” which was likely to be watched by a high proportion of children we upheld complaints about the scheduling of the advertisements.
Diving in at the deep end is no excuse for shirking the style stakes
Ian Thorpe gay: Olympic swimmer comes out in Parkinson interview
Stephen Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
Israel-Gaza conflict: ‘Sderot cinema’ image shows Israelis with popcorn and chairs 'cheering as missiles strike Palestinian targets'
Israel-Gaza conflict: Israeli air strike destroys home for the disabled killing two women residents
Israel-Gaza conflict: Israeli PM says conflict may 'continue for a long time' as hundreds of Palestinians flee their homes
- 1 Stephen Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
- 2 Why I'm on the brink of burning my Israeli passport
- 3 Israel-Gaza conflict: ‘Sderot cinema’ image shows Israelis with popcorn and chairs 'cheering as missiles strike Palestinian targets'
- 4 War is war: Why I stand with Israel
- 5 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
£28000 - £32000 per annum + pension, 25 days holiday: Ashdown Group: A highly ...
£30000 - £40000 per annum: Deerfoot IT Resources Limited: Sales Engineer - Cow...
competitive: Progressive Recruitment: My client who are a leading publisher in...
£45-£57k OTE £75k : Charter Selection: Major London International Fashion and ...