Want to know how the other half live? Take a look at Rich Kids of Instagram, a Tumblr blog chronicling the lives of those for whom private jets, mansions and haute couture are the norm.
Subtitled "They have more money than you and this is what they do", the photos have been met with much derision and some subjects have already expressed their mortification at being featured.
Annabel Schwartz, a 19-year-old student from New York, who is pictured with friends in front of a helicopter, told the Good Morning America website that having her photographs included on the blog was "very embarrassing". She gave the interview via telephone. From Saint-Tropez.Reuse content