Independent website traffic tops 1 million unique users a day bucks industry trends to post record figures

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The Independent Online

Traffic to The Independent’s website has broken the one million-a-day barrier in the UK, with more than 53.4 million people accessing the site every month.

The growth in traffic – driven by interest in the spread of the Ebola virus in West Africa, Isis activity in Syria and the Oscar Pistorius trial – means that more than 2.4 million people are visiting the site every day, a rise of 1.14 per cent on the previous month and up 87 per cent from the previous year.

The MailOnline continued its expansion in October, growing to 192.6 million users a month and 12 million a day globally, an increase of 2.37 per cent on September.

Other British newspaper sites saw traffic stall, including the Daily Telegraph, whose monthly reach slipped from 79.7 million in September to 71.1 million, a fall of 10.78 per cent. Daily users fell from four million to 3.4 million, a fall of 13.46 per cent.

The Guardian fell from 113.9 million monthly users in September to 111.5 million, a fall of 2.16 per cent. The Mirror Group’s national paper websites fell 76.3 million to 67 million, down 12.15 per cent.