Conor Dignam On Broadcasting: Cutbacks by Channel 4 look like a strategy to get more public funds
15 September 2008 12:00 AM
Channel 4 has let it be known to producers and journalists that belts are being tightened at Horseferry Road and that cuts are on the way. There's no great surprise here, everyone in the world of commercial media is feeling the pinch and pressure on budgets will be an inevitable consequence of a downturn in the advertising markets. But how hard is C4 really being hit – and how much is its "budget cutting" part of its long-running strategy to persuade the Government and regulator Ofcom that it needs access to public funds?
