Girls get their own tech mag
Ian Burrell is Assistant Editor and Media Editor at The Independent, i paper and Independent on Sunday. He covers news from the whole media sector from television, press, radio and advertising to technology. His weekly column on the media appears every Monday in The Independent and i paper. He also writes on media, music and culture, including long-form pieces for The Independent’s Saturday magazine and the Independent on Sunday’s magazine, New Review. He is a regular presenter of BBC Radio 4’s What The Papers Say and a specialist commentator to Monocle 24 radio. He has contributed to most major broadcast outlets including BBC television and radio, CNN, Sky News, Al Jazeera and LBC. He has also written on media for GQ magazine. Ian has been reporting on the media industry for The Independent for more than a decade. Previously he was the newspaper’s Home Affairs Editor. He worked at The Sunday Times for five years, including as a member of the investigative Insight team, covering stories on political funding, industrial espionage and the arms industry. Previously he worked in ITV for London Weekend Television, on a weekly current affairs programme presented by Danny Baker. Ian trained at the Birmingham Post & Mail and was Regional Reporter of the Year in Press Gazette’s national awards.
Sunday 30 March 2014
A great new magazine idea from Mind Candy – as the creators of the Moshi Monsters children's brand, already one of Britain's most successful tech companies.
Poppet is aimed at seven- to 10-year-old girls and uses a Moshi-style cartoon formula to educate young readers on the opportunities of a career in technology. Each issue of the monthly £2.99 publication will include a feature looking at different roles in the sector, such as developers, product managers and coders.
"We felt that there was a gap in the market when it came to educating young girls about the tech world," says the editor, Jessica King. "The tech industry has long been seen as a man's world and something that is 'not for girls' but we completely disagree with that notion."
Countering gender stereotyping in the careers market is highly welcome. It's a pity that Poppet's very pink look somewhat undermines its own attempt to do so.
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