End of an era as Liverpool Post publishes last edition

A combination of falling advertising revenue and declining
readership, mixed with the digital revolution led to paper's closure

More than 150 years after its first edition brought news of a siege on Sebastopol during the Crimean War, the Liverpool Post published its last on Thursday.

Editor Mark Thomas said a combination of falling advertising revenue and declining readership, mixed with the digital revolution, had produced a “perfect storm” culminating in closure.

Former Chief Constable Michael James Whitty founded the paper as a daily in 1855, the first penny daily paper published in the UK, after he had successfully campaigned against the abolition of the Stamp Act under which newspapers were taxed. Its final edition included a 20-page souvenir covering the paper’s history as well as tributes from across the city.

Screenwriter and former Post columnist Phil Redmond said: “Despite the frustrations, irritations and occasional intrusions, democracy suffers when the media spotlight is extinguished and those who would profess to ‘rule us’ are left to skulk in the shadows.”

Dr David Fleming, director of National Museums Liverpool, said: “At its best, the Liverpool Post was unmissable. It did investigations – such as on slave labour, or Merseytram – that were a credit to journalism. At NML we always saw the Post as a staunch ally in the freedom of speech. It’s a disaster that The Post is to cease publishing and I wish the staff there all the best for the future.”

Mr Thomas said the decision to move from being a daily to a weekly paper in 2012 was a move which helped sustain the title a little longer but could not stop the inevitable.

Writing in Thursday’s final edition, headlined ‘The last Post’, he said: “The digital revolution has seen the role of the printed newspaper marginalised. Many of us still read newspapers, but less frequently than we used to.

“For the younger generation of digital natives growing up today, the tablet and the smartphone have almost entirely supplanted the newspaper. Much of the local advertising upon which regional newspapers traditionally relied has also migrated online. That, and the arrival of the world economic downturn of recent years, has added up to a perfect storm for the newspaper industry.

“The sad reality is that we had reached a point where our advertising and circulation revenue were no longer enough for the newspaper to remain viable.”

No jobs have been lost however with Post staff expected to be offered new roles at sister newspaper the Liverpool Echo or elsewhere in the company.

Following the ‘banging out’ ceremony, a journalistic tradition marking the last day for staff, Mr Thomas tweeted: “And now for that other great journalistic tradition…the pub.”

News
Jacqueline Bisset has claimed that young women today are obsessed with being 'hot', rather than 'charming', 'romantic' or 'beautiful'
people
Arts and Entertainment
Ben Affleck stars as prime suspect Nick Dunne in the film adaptation of Gone Girl
filmBen Affleck and Rosamund Pike excel in David Fincher's film, says Geoffrey Macnab
Arts and Entertainment
Lena Dunham
booksLena Dunham's memoirs - written at the age of 28 - are honest to the point of making you squirm
Sport
Frank Lampard and his non-celebration
premier leagueManchester City vs Chelsea match report from the Etihad Stadium
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
A bit rich: Maggie Smith in Downton Abbey
tvSeries 5 opening episode attracts lowest ratings since drama began
News
people
News
i100
Life and Style
A new app has been launched that enables people to have a cuddle from a stranger
techNew app offers 'PG alternative' to dating services like Tinder
Sport
Greg Dyke insists he will not resign as Football Association chairman after receiving a watch worth more than £16,000 but has called for an end to the culture of gifts being given to football officials
football
Arts and Entertainment
Jake Quickenden sings his heart out in his second audition
tvX Factor: How did the Jakes - and Charlie Martinez - fare?
Sport
premier league
Arts and Entertainment
Rachel, Chandler and Ross try to get Ross's sofa up the stairs in the famous 'Pivot!' scene
tv
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvOnly remaining original cast-member to leave crime series
Sport
Mario Balotelli celebrates his first Liverpool goal
premier leagueLiverpool striker expressed his opinion about the 5-3 thriller with Leicester - then this happened
Arts and Entertainment
Female fans want more explicit male sex in Game of Thrones, George R R Martin says
tvSpoiler warning: Star of George RR Martin's hit series says viewers have 'not seen the last' of him/her
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Digital Project Manager

£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...

Paid Search Analyst / PPC Analyst

£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...

Day In a Page

A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments