i announces new partnership with Starbucks

Partnership is next step in i’s successful quality newspaper growth strategy

Britain's most innovative quality daily newspaper, i, has partnered with Starbucks in a deal that will see i sold at 600 Starbucks locations from 1 October.

Starbucks will provide i to its customers from Monday to Saturday and will also sell The Independent on Sunday.

The partnership with Starbucks will allow the paper to reach and build greater awareness amongst busy 25 – 44 year old professionals.

The listing in Starbucks coincides with another four-week burst of TV from 2October. The TV activity will also be accompanied by additional investment across video on demand and student media as well as direct mail and four weeks of nationwide street sellers.

The marketing plan has been developed with an emphasis on driving consumer into retail for trial as previous research have shown that once consumers try i, many are converted into regular readers.

The latest August ABCs revealed impressive figures for i’. The headline sales figure of 281,318  is not only i’s largest circulation to date, but i is also the only quality national newspaper seeing a growth in sales. The figures reveal growth of 0.4 per cent month-on-month and an impressive 47 per cent growth year-on-year. Paid for sales of i continue to outsell The Guardian.

Andrew Mullins, Managing Director of i , The Independent and The London Evening Standard said; "Starbucks is a perfect fit for i . Starbucks is a high quality iconic brand and an important fixture in the everyday life of busy modern urbanites. i was specifically designed to meet the needs of this audience. The combination of quick break with a coffee and a catch up on the news perfectly fits with Starbucks concept of a third place between work and home. It also should help i reach many lapsed and infrequent newspaper buyers who now so rarely go into newsagents."

"We are genuinely delighted to be in partnership with Starbucks and believe the relationship will evolve and become mutually beneficial."

Stefano Hatfield, Executive Editor i, said:

"August’s figures show that i’s audience has grown massively over the last 12 months, particularly impressive in the last month which has seen the stunted and decreased growth of all other quality UK newspapers. As i approaches its second anniversary, we continue to provide quality journalism to our readers in the concise and easy to read format they love, and look forward to welcoming new readers to i."

Click here to read the full i Editor's letter

Ian Cranna, Head of Marketing, Starbucks said;

"This is a great partnership for Starbucks. In just under two years, i has quickly established itself as a reliable and convenient news source and we're excited about making it available to our customers."

News
peoplePerformer had recently been diagnosed with prostate cancer
News
The surrealist comedian at the Q Awards in 2010
people
News
i100
Arts and Entertainment
Media baron Rupert Murdoch owns News Corps and 20th Century Fox
theatrePlaywright David Williamson is struggling to find a big name to star as the media mogul
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
Russell Brand arriving for the book launch in East London
peopleRussell Brand cancels his book launch debate due to concerns about the make-up of the panel
Arts and Entertainment
JK Rowling will not be releasing a 'romance' novel anytime soon
books
Life and Style
tech

Of all the computers Apple has ever made there’s only one that Steve Jobs had to sell his car to finance

Arts and Entertainment
Sarah Dales attempts to sell British Breeze in the luxury scent task
tvReview: 'Apprentice' candidates on the verge of tears as they were ejected from the boardroom
News
One of the 'princesses' in the video
videoYouTube reinstates sweary video after takedown for 'violating terms'
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Finance - Media

£80000 - £90000 per annum: Sauce Recruitment: Working for an International Mul...

Head of Finance - Media

£80000 - £90000 per annum: Sauce Recruitment: Working for an International Mul...

Business Development Manager

£25000 - £27000 per annum + Bonus: Sauce Recruitment: Within your role as Busi...

IT Graduate

£15 - 20k: Guru Careers: We are looking for an eager IT Graduate / Technology ...

Day In a Page

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

A crime that reveals London's dark heart

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

Lost in translation: Western monikers

Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

Handy hacks that make life easier

New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

KidZania: It's a small world

The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker
Renée Zellweger's real crime has been to age in an industry that prizes women's youth over humanity

'Renée Zellweger's real crime was to age'

The actress's altered appearance raised eyebrows at Elle's Women in Hollywood awards on Monday
From Cinderella to The Jungle Book, Disney plans live-action remakes of animated classics

Disney plans live-action remakes of animated classics

From Cinderella to The Jungle Book, Patrick Grafton-Green wonders if they can ever recapture the old magic
Thousands of teenagers to visit battlefields of the First World War in new Government scheme

Pupils to visit First World War battlefields

A new Government scheme aims to bring the the horrors of the conflict to life over the next five years
The 10 best smartphone accessories

Make the most of your mobile: 10 best smartphone accessories

Try these add-ons for everything from secret charging to making sure you never lose your keys again
Mario Balotelli substituted at half-time against Real Madrid: Was this shirt swapping the real reason?

Liverpool v Real Madrid

Mario Balotelli substituted at half-time. Was shirt swapping the real reason?
West Indies tour of India: Hurricane set to sweep Windies into the shadows

Hurricane set to sweep Windies into the shadows

Decision to pull out of India tour leaves the WICB fighting for its existence with an off-field storm building
Indiana serial killer? Man arrested for murdering teenage prostitute confesses to six other murders - and police fear there could be many more

A new American serial killer?

Police fear man arrested for murder of teen prostitute could be responsible for killing spree dating back 20 years
Sweetie, the fake 10-year-old girl designed to catch online predators, claims her first scalp

Sting to trap paedophiles may not carry weight in UK courts

Computer image of ‘Sweetie’ represented entrapment, experts say
Fukushima nuclear crisis: Evacuees still stuck in cramped emergency housing three years on - and may never return home

Return to Fukushima – a land they will never call home again

Evacuees still stuck in cramped emergency housing three years on from nuclear disaster
Wildlife Photographer of the Year: Intimate image of resting lions claims top prize

Wildlife Photographer of the Year

Intimate image of resting lions claims top prize
Online petitions: Sign here to change the world

Want to change the world? Just sign here

The proliferation of online petitions allows us to register our protests at the touch of a button. But do they change anything?