i announces new partnership with Starbucks

Partnership is next step in i’s successful quality newspaper growth strategy

Britain's most innovative quality daily newspaper, i, has partnered with Starbucks in a deal that will see i sold at 600 Starbucks locations from 1 October.

Starbucks will provide i to its customers from Monday to Saturday and will also sell The Independent on Sunday.

The partnership with Starbucks will allow the paper to reach and build greater awareness amongst busy 25 – 44 year old professionals.

The listing in Starbucks coincides with another four-week burst of TV from 2October. The TV activity will also be accompanied by additional investment across video on demand and student media as well as direct mail and four weeks of nationwide street sellers.

The marketing plan has been developed with an emphasis on driving consumer into retail for trial as previous research have shown that once consumers try i, many are converted into regular readers.

The latest August ABCs revealed impressive figures for i’. The headline sales figure of 281,318  is not only i’s largest circulation to date, but i is also the only quality national newspaper seeing a growth in sales. The figures reveal growth of 0.4 per cent month-on-month and an impressive 47 per cent growth year-on-year. Paid for sales of i continue to outsell The Guardian.

Andrew Mullins, Managing Director of i , The Independent and The London Evening Standard said; "Starbucks is a perfect fit for i . Starbucks is a high quality iconic brand and an important fixture in the everyday life of busy modern urbanites. i was specifically designed to meet the needs of this audience. The combination of quick break with a coffee and a catch up on the news perfectly fits with Starbucks concept of a third place between work and home. It also should help i reach many lapsed and infrequent newspaper buyers who now so rarely go into newsagents."

"We are genuinely delighted to be in partnership with Starbucks and believe the relationship will evolve and become mutually beneficial."

Stefano Hatfield, Executive Editor i, said:

"August’s figures show that i’s audience has grown massively over the last 12 months, particularly impressive in the last month which has seen the stunted and decreased growth of all other quality UK newspapers. As i approaches its second anniversary, we continue to provide quality journalism to our readers in the concise and easy to read format they love, and look forward to welcoming new readers to i."

Click here to read the full i Editor's letter

Ian Cranna, Head of Marketing, Starbucks said;

"This is a great partnership for Starbucks. In just under two years, i has quickly established itself as a reliable and convenient news source and we're excited about making it available to our customers."

Start your day with The Independent, sign up for daily news emails
Arts and Entertainment
Brendan O'Carroll as Agnes Brown in the 2014 Mrs Brown's Boys Christmas special
tvCould Mrs Brown's Boys have taken lead for second year?
News
Members and supporters of the lesbian, gay, bisexual, transgender (LGBT) community walk with a rainbow flag during a rally in July
news
Sport
footballLive! Chelsea vs West Ham kicked off 10 Boxing Day matches, with Arsenal vs QPR closing the action
News
peopleIt seems you can't silence Katie Hopkins, even on Christmas Day...
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
News
i100
Arts and Entertainment
Jack O'Connell stars as Louis Zamperini in Angelina Jolie's Unbroken
film review... even if Jack O'Connell is excellent
Arts and Entertainment
Madonna is not in Twitter's good books after describing her album leak as 'artistic rape and terrorism'
music14 more 'Rebel Heart' tracks leaked including Pharrell Williams collaboration
News
news
Arts and Entertainment
Wolf (Nathan McMullen), Ian (Dan Starky), The Doctor (Peter Capaldi), Clara (Jenna Coleman), Santa Claus (Nick Frost) in the Doctor Who Christmas Special (BBC/Photographer: David Venni)
tvOur review of the Doctor Who Christmas Special
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Brand Marketing Manager - Essex - £45,000 + £5000 car allowance

£40000 - £45000 per annum + car allowance: Ashdown Group: Senior Brand Manager...

Guru Careers: .NET Developer /.NET Software Developer

£26 - 35k (DOE): Guru Careers: We are seeking a .NET Developer /.NET Software ...

Guru Careers: Graduate Marketing Analyst / Online Marketing Exec (SEO / PPC)

£18 - 24k (DOE): Guru Careers: A Graduate Marketing Analyst / Online Marketing...

Guru Careers: Technical Operations Manager

£Neg. (DOE) + Excellent Benefits: Guru Careers: We are seeking a Technical Ope...

Day In a Page

A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

Christmas without hope

Gaza fears grow that conflict with Israel will soon reignite
After 150 years, you can finally visit the grisliest museum in the country

The 'Black Museum'

After 150 years, you can finally visit Britain's grisliest museum
No ho-ho-hos with Nick Frost's badass Santa

No ho-ho-hos with Nick Frost's badass Santa

Doctor Who Christmas Special TV review
Chilly Christmas: Swimmers take festive dip for charity

Chilly Christmas

Swimmers dive into freezing British waters for charity
Veterans' hostel 'overwhelmed by kindness' for festive dinner

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all