i launches Saturday edition

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The Independent Online

i, the UK's newest and most innovative newspaper, has launched a new Saturday companion paper. i on Saturday went on sale priced just 30p.

Following popular demand from readers, i, the first national newspaper to be launched in twenty-five years, launched the concise weekend edition on 7 May. The new one-section edition of i provides the ultimate briefing to give you everything you need for your weekend ahead. i on Saturday contains regular news and features, plus a Leisure & Pleasure section featuring everything from food and travel, and gardening and fashion, to arts and style.

Since a successful TV advertising campaign starring Jemima Khan and Independent columnist Dom Joly earlier this year, there has been an overwhelming appetite for i and recently keen readers of i have been pouring in their requests for a weekend companion to the weekday i via emails, texts, letters and on social media.

Simon Kelner, Editor-in-Chief of i and The Independent says of the launch of i on Saturday:

“With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition. The demand from readers has been such that this is a no-brainer."

To find your nearest i on Saturday stockist, click here.

Follow i on Twitter at @TheiPaper, and tweet about the Saturday launch with the hashtag #Saturdayi

Find i on Facebook at Facebook.com/i

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