i paper is biggest-selling quality national in Scotland
Independent's sister newspaper outsells The Times, The Daily Telegraph and The Guardian north of the border
Ian Burrell is Assistant Editor and Media Editor at The Independent, i paper and Independent on Sunday. He covers news from the whole media sector from television, press, radio and advertising to technology. His weekly column on the media appears every Monday in The Independent and i paper. He also writes on media, music and culture, including long-form pieces for The Independent’s Saturday magazine and the Independent on Sunday’s magazine, New Review. He is a regular presenter of BBC Radio 4’s What The Papers Say and a specialist commentator to Monocle 24 radio. He has contributed to most major broadcast outlets including BBC television and radio, CNN, Sky News, Al Jazeera and LBC. He has also written on media for GQ magazine. Ian has been reporting on the media industry for The Independent for more than a decade. Previously he was the newspaper’s Home Affairs Editor. He worked at The Sunday Times for five years, including as a member of the investigative Insight team, covering stories on political funding, industrial espionage and the arms industry. Previously he worked in ITV for London Weekend Television, on a weekly current affairs programme presented by Danny Baker. Ian trained at the Birmingham Post & Mail and was Regional Reporter of the Year in Press Gazette’s national awards.
Thursday 13 March 2014
With six months to go before the Scottish Referendum, the i newspaper has emerged as the biggest-selling quality national title north of the border.
According to official figures compiled by the Audit Bureau of Circulations (ABC), i sold 18,928 daily copies in Scotland during January, overhauling more established rivals The Times (17,985), The Daily Telegraph (17,761) and The Guardian (10,565). The Scotsman is not registered for the monthly ABC figures.
The biggest-selling national tabloid in Scotland is The Sun, which sold 260,001 daily copies of its Scottish Sun edition in January. The Scottish edition of the Daily Mail sold 95,237 in the same period. The Daily Record averaged 219,514.
The success of the i paper saw its headline sale for January at 300,110, a 0.6 per cent increase on the same period in 2013. The i’s 20.4 per cent share of the total quality newspaper market is its highest since the paper launched in October 2010.
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