No, no, no: Radio Times takes a Santa pause on its cover
Saturday 03 December 2011
Santa Claus, the retail industry's poster boy for lavish spending in the build-up to Christmas, has been ditched as the cover star for this year's festive edition of the Radio Times.
As families tighten their belts and attempt an "austerity Christmas", the television listings bible has abandoned its tradition of using Father Christmas on the front of its festive issue in favour of two Christmas trees drawn by artist Kate Forrester.
"This is going to be a difficult Christmas for many people and we have tried a cover that's nostalgic and makes people feel warm," said the magazine's editor, Ben Preston.
It's not the first time the publication has dropped Santa in tough economic times. He was left off the cover in the wake of 1992's Black Wednesday, and after the dot.com bubble burst earlier this century.
Mr Preston added: "Christmas doesn't start when supermarkets start pumping "Jingle Bells" and Slade over the speakers, it's when families take out their highlighter pens and look forward to the shows that will give them many happy hours of viewing."
Costa Concordia: Shipment of Mob drugs was hidden aboard cruise liner when it hit rocks off Italian coast, investigators say
Brixton squat flats now costing up to £3k per month show how out of control rent is in London
A new (old) cure for MRSA? Revolting recipe from the Dark Ages may be key to defeat infection
Jeremy Clarkson 'could be given minder' ahead of a potential Top Gear return
Germanwings crash: 'Andreas Lubitz planned to marry pregnant girlfriend', claims German report
- 1 Replica Back to the Future Hoverboard released
- 2 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 3 Brixton squat flats now costing up to £3k per month show how out of control rent is in London
- 4 A new (old) cure for MRSA? Revolting recipe from the Dark Ages may be key to defeat infection
- 5 Gamers confess the worst things they've done in The Sims
£38000 - £40000 per annum + Excellent benefits: Ashdown Group: A leading consu...
£12 - £15 Hourly Rate: Sheridan Maine: Are you an experienced Accounts Assista...
£21,000 - £24,000 Annual: Sheridan Maine: Are you looking for a new opportunit...
£55,000 - £65,000 Annual: Sheridan Maine: Are you a qualified accountant with ...