Phwoarr!! Could The Sun be stripped of Page 3?

Online campaign targets Murdoch's advertisers in effort to bring an end to 42 years of exposés

After widespread outrage over the publication of topless pictures of the Duchess of Cambridge, the 42-year-old tabloid institution of Page 3 is once more under threat.

A new campaign, called No More Page 3, appears to have tapped into public concerns about press morality, and has used the viral power of social networking sites to win almost 24,000 signatories to an online petition addressed to Dominic Mohan, editor of The Sun.

The campaign is being led by Lucy Holmes, an actress and writer, whose petition tells Mohan: "We are asking very nicely. Dominic, stop showing topless pictures of young women in Britain's most widely read newspaper, stop conditioning your readers to view women as sex objects."

Last night Holmes told The Independent: "It has been a great start but I do intend for it to get bigger. We are inviting The Sun's biggest advertisers to withdraw their support for the last week of October. Although we would love to think that The Sun would be concerned about the amount of people up in arms over the way they objectify women, I think they would be more concerned when their major advertisers start pulling out."

The Sun, which was obliged to publish an unprecedented apology last week over its false reporting of the Hillsborough football tragedy and claimed its mistakes were the results of the culture of a bygone era, has so far refused to budge.

Yesterday it interrupted five pages of coverage of the murders of young policewomen Nicola Hughes and Fiona Bone to offer a naked picture of "Danni, 24, from Coventry". Beneath the photo, the paper directed its readers to a new feature on its website, "Page 360", "which gives you an all-round view of our beauties". This facility is also offered as an iPad app. But just as digital technology is being used to expand Page 3 so it is also empowering its critics. The No More Page 3 campaign is being driven by activity on Twitter and Facebook and receiving support from bloggers. Support has included messages on Twitter from the comedians Jennifer Saunders, Chris Addison and Josie Long, as well as the writer and Times columnist Caitlin Moran. Holmes said she had not received a response from The Sun despite efforts from Radio 4's Woman's Hour.

She noted that the German tabloid Bild had dropped a similar Page One Girl feature earlier this year. "This is part of the 1970s and it's 2012 now, surely we are not the same society," she said. "We are not sitting quietly and taking it any more."

Page 3 is a sensitive issue ahead of Lord Justice Leveson's report. Publication of the topless pictures of the Duchess by the Irish Daily Star enraged its publisher Richard Desmond, who has threatened to close the paper, even though the British Star embraces the Page 3 tradition.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Recruitment Genius: Advertisement Sales Manager

£21000 - £25000 per annum: Recruitment Genius: A publishing company based in F...

Guru Careers: Product Design Engineer / UX Designer

£20 - 35k: Guru Careers: We are seeking a tech savvy Product Design Engineer /...

Guru Careers: German Speaking Account Manager

£24-30K + Excellent Benefits: Guru Careers: German speaking Account Manager / ...

Guru Careers: System Administrator / Sys Admin

£23 - 30K (DOE) + Excellent Benefits: Guru Careers: We are seeking a System Ad...

Day In a Page

No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor