This year's not-so-silly season couldn't persuade readers to pick up a paper
Sunday 07 September 2008
Latest in Press
On Facebook
From the blogs
CC kills more people than cervical cancer; why haven’t we heard about it?
There is a disease whose incidence is rising in the UK and most of the industrialised world. However...
We need to avoid another ‘lost generation’
A tiny green shoot one day, and then a chill wind the next. Anyone hoping for signs of economic spr...
More than half of Afghanistan’s families live in extreme poverty
Leila is watching her baby intently, as his mouth moves trying to swallow the small blob of yellow p...
Time for a new approach to alcohol
Ambulances were called and three drunk teenagers were brought to my care. One was so drunk we had to...
To believers in the Fourth Estate orthodoxy that newspapers exist to inform public opinion in the interests of democracy, August was a month that should have delivered readers in abundance. Russian forces in-vaded Georgia. The British economy tipped into recession. US politics came alive.
Britain's quality press responded with superb reporting, analysis and commentary. But the story that emerges from last month's ABC circulation figures is not one of anxious citizens seeking information, at least not from the printed page. Circulation of quality dailies declined by 0.28 per cent. Their Sunday counterparts fared worse, shedding a cumulative average of 0.5 per cent since July. The mid-market dailies were down 5 per cent year on year.
There was not much joy for tabloids either. The Sun did not overtake the News of the World to become Britain's biggest selling paper. Its run of month-on-month increases continued with a rise of 0.48 per cent, but the annual comparison, which has been defying gravity for six months, fell by 0.29 per cent. The Daily Mirror, Daily Record and Daily Star all saw monthly increases, but lost on the yearly comparison.
The popular Sundays managed a collective improvement of 1.55 per cent on the month, which disguised sharp year-on-year declines. The Daily Star Sunday has shed 24.28 per cent of its sales since August 2007. The Sunday Sport lost 16.69 per cent in the same period.
Many 18- to 35-year-olds have never bought a paper. If they consume news at all, they either grab one of the free publications – which have done nothing to persuade their readers to sample the better-quality journalism available in paid-for titles – or consume it online.
The internet is an unstoppable force capable of bringing benefits to billions, but it is also massively disruptive. It has eroded the relationship between professional reporting and informed public opinion. A democratic deficit looms.
Tim Luckhurst is professor of journalism at the University of Kent
- 1 Ninety gaffes in ninety years
- 2 Spotify: 1 million plays, £108 return
- 3 Apple admits it has a human rights problem
- 4 Rangers future could be bright says administrator
- 5 Rothschild loses libel case, and reveals secret world of money and politics
- 6 MP faces charges over Nazi stag night
- 7 Six Grammys, five years off: Adele puts love before career
- 8 No secularism please, we're British
- 9 Mark Steel: If religion is 'marginal', I'm the Pope
- 10 Lightning kills an entire football team
- 1 Ninety gaffes in ninety years
- 2 Cameron's 'drunk tanks' are dangerous, say police
- 3 Can you master a language in a weekend?
- 4 Rothschild loses libel case, and reveals secret world of money and politics
- 5 No secularism please, we're British
- 6 Apple admits it has a human rights problem
- 7 You couldn't make it up: Sun staff hope Strasbourg can save them from Murdoch
Free trial of new Independent iPad app
Get your daily dose of the best of British journalism, sponsored by American Airlines
Amazing restaurant offers
Three glasses of free champagne and a special menu at 46 top London restaurants.
Latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Career Services
Day In a Page
How an abortion divided America
Did they all live happily ever after? That's up to you...




Comments