Prime-time ITV is a turn off for writer McGovern

Prime-time ITV1 drama has been dismissed as "crap" by one of the industry's most respected writers.

Jimmy McGovern, creator of ITV's Cracker, said he wouldn't watch the network at 9pm because he assumed that nothing scheduled would be worth watching. "If I see anything on at ITV at 9pm, I don't turn on because I know it is going to be crap," he said, at the launch of his new drama, The Street, made by ITV productions for BBC1. "It wouldn't be on ITV at that time if it was any good."

Mr McGovern is currently working on a revival of Cracker. An ITV spokesperson said: "Jimmy is obviously entitled to his own views but we assume he is excluding the fantastic new Cracker he has written for ITV1 that will be coming up in that slot in the autumn."

Robert Hanks, The Independent's radio critic, said: " I don't bother watching ITV prime-time anymore, unless it is for professional purposes. "McGovern is speaking from a position of strength. A couple of years ago, ITV showed Andrew Davies' retelling of Othello which pushed the boundaries a bit, but their staple diet has nothing exciting."

Mr McGovern was behindHillsborough, the 1996 dramatisation of the Liverpool-Nottingham Forest football disaster in 1989, and Sunday, which dealt with the Bloody Sunday massacre in 1972.

The Street is set in the north of England, with each episode concentrating on a different house in the same road. In the opening episode, Jane Horrocks plays Angela Quinn, a mother of three who embarks on an affair with a neighbour after her marriage to builder Arthur, played by Daniel Ryan, grows stale.

Earlier this week, ITV revealed that advertising revenue on the channel fell by £50m last year, as figures showed that its audience share has dropped eight per cent in 2006. But the loss of revenue from ITV1 was offset by the success of new digital services, ITV2, 3 and 4 and Men and Motors.

Chief executive Charles Allen said: "We have transformed ITV from an analogue, single channel federation to a multi-channel, multi-platform, content driven business, firmly focused on the needs of viewers and advertisers."

Prime time?

Programmes Jimmy McGovern will not be watching on ITV1 next week at 9pm

* MIDSOMER MURDERS, TOMORROW

Murder-mystery starring John Nettles and Jason Hughes as a duo investigating the shooting of a council clerk. Last episode of current series.

* A GOOD MURDER, MONDAY AND TUESDAY

A two-part drama of a thirty-something singleton living in London with her overbearing disabled mother. She meets an illegal Albanian immigrant on the run from Russian gangsters.

* BRITAIN'S OLDEST MUMS AND DADS, WEDNESDAY

The difficulties faced by older parents before and after the birth of their children. Includes interviews with a man who was 71 when his son was born, and a woman who had twins at the age of 51

* FOOTBALLER'S WIVES, THURSDAY

Special edition of the tabloid favourite, starring TV presenters Richard Madeley and Judy Finnigan. The series is a volatile mixture of sex, wealth, affairs, revenge and gossip.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Graduate Digital Marketing Assistant - Wimbledon

£18000 - £19000 per annum + Benefits: Ashdown Group: Graduate Digital Marketin...

Guru Careers: Financial Controller

£45 - £55k DOE: Guru Careers: A Financial Controller is required to join a suc...

Guru Careers: Product Manager / Product Marketing Manager / Product Owner

COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...

Recruitment Genius: Online Customer Service Advisor

£13000 - £15000 per annum: Recruitment Genius: A chance to work for an extreme...

Day In a Page

Mullah Omar, creator of the Taliban, is dead... for the fourth time

Mullah Omar, creator of the Taliban, is dead... again

I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

Margaret Attwood on climate change

The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

New Dr Seuss manuscript discovered

What Pet Should I Get? goes on sale this week
Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

The cartoon hedgehog leading the way into a whole new reality

Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
Ants have unique ability to switch between individual and collective action, says study

Secrets of ants' teamwork revealed

The insects have an almost unique ability to switch between individual and collective action
Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

Donovan marks his 50th year in folk

The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

Simulator recreates thrill of F1 circuit

Rory Buckeridge gets behind the wheel and explains how it works
Twitter accused of 'Facebookisation' over plans to overhaul reverse-chronological timeline

Twitter accused of 'Facebookisation'

Facebook exasperates its users by deciding which posts they can and can’t see. So why has Twitter announced plans to do the same?
Jane Birkin asks Hermès to rename bag - but what else could the fashion house call it?

Jane Birkin asks Hermès to rename bag

The star was shocked by a Peta investigation into the exotic skins trade
10 best waterproof mascaras

Whatever the weather: 10 best waterproof mascaras

We found lash-enhancing beauties that won’t budge no matter what you throw at them
Diego Costa biography: Chelsea striker's route to the top - from those who shared his journey

Diego Costa: I go to war. You come with me...

Chelsea's rampaging striker had to fight his way from a poor city in Brazil to life at the top of the Premier League. A new book speaks to those who shared his journey
Ashes 2015: England show the mettle to strike back hard in third Test

England show the mettle to strike back hard in third Test

The biggest problem facing them in Birmingham was the recovery of the zeitgeist that drained so quickly under the weight of Australian runs at Lord's, says Kevin Garside
Women's Open 2015: Charley Hull - 'I know I'm a good golfer but I'm also just a person'

Charley Hull: 'I know I'm a good golfer but I'm also just a person'

British teen keeps her feet on ground ahead of Women's Open
Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

Our choice is years of Tory rule under Corbyn or a return to a Labour government

Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'