Return of the game show challenges reality TV in ratings war

A few years ago, the game show looked to be dead on its feet. Despite a brief revival with the success of Who Wants To Be A Millionaire?, the tanks of reality television were rapidly encroaching its lawn.

Then Noel Edmonds' Deal Or No Deal came along, and suddenly the formula for surefire TV hits was back in business.

At this week's annual MIPTV international television sales fair, broadcasters from around the world will be looking for new game-show formats hoping to emulate the success that Channel 4 and Endemol have enjoyed with Deal Or No Deal. It was nominated for a Bafta for Edmonds last week.

One of the hottest properties up for grabs is another Endemol show, Take It Or Leave It.

British broadcasters are lining up to bid for the programme. ITV is believed to be particularly keen to acquire the new format, after missing out to Channel 4, which scooped Deal Or No Deal. If successful, it could fill the teatime slot recently vacated by the chat-show host Paul O'Grady, who defected to Channel 4.

ITV demonstrated its revived interest in game shows last month when it commissioned The Con.Test a new format based on poker devised by its star presenters Ant and Dec.

"There's a lot of hype around the new Endemol format, Take It or Leave It, as ITV is still smarting from turning down Deal Or No Deal and needs something big to replace O'Grady," said one industry insider.

The show features two couples competing for a big money prize, in a quiz to reach vaults of hidden cash. They must then "take or leave" vaults in their search for the box with the accumulated cash.

Take It Or Leave It is the brainchild of Kirsten van Nieuwenhuizen and Mark van Berkel, two former Endemol employees who left the company four years ago to concentrate on dreaming up new multi-media concepts under the punning banner Intellygents. The game show was successfully pioneered on the Italian television channel RAI last summer and has just launched in the Netherlands on NL2. The format has also been sold to Telecino in Spain, where the first series will launch later this year.

Endemol is now hoping the quiz will follow in the footstep of Deal Or No Deal, which has been sold to 45 countries worldwide including the US, where it is a prime-time hit for NBC.

Ed Louwerse, Endemol's director of international sales, said: "This has huge potential as an international format. Game shows are currently going through an world-wide renaissance and we're looking to turn Take It Or Leave It into another global hit."

Taking advantage of the current game-show fever, Celador which makes Who Wants To Be A Millionaire?, announced last week that it is selling the rights to the international hit.

Paul Smith, the chairman, explained that he was selling theprogramme, fronted by Chris Tarrant, as part of an 18-month exit and succession strategy. He has steered the company to success and has been at the helm for more than 20 years.

Come on down!

* The US version of The Price is Right is the longest-running game show in history, dating back to 1956

* The longest-running game show in the UK is University Challenge, which has been on air for more than 35 years.

* Countdown was the first show broadcast on Channel four, and has recorded more episodes than any other game show.

* US game shows were rocked by a series of scandals in the 1950s, when it was revealed that producers had given the answers to selected contestants on shows including The $64,000 Question.

* In 2003, Major James Ingram, was sentenced to 18 months in prison and fined £15,000 after being found guilty of cheating his way to the top prize in Who Wants to Be a Millionaire.

* American game show producer Chuck Barris - who invented the original formats for Blind Date and Mr and Mrs - claimed in his autobiography to have moonlighted as a CIA assassin responsible for over 100 murders.

* The first British game show to run five times a week was Blockbusters, which was launched in 1983.

Arts and Entertainment
Sydney and Melbourne are locked in a row over giant milk crates
art
News
Kenny Ireland, pictured in 2010.
peopleActor, from House of Cards and Benidorm, was 68
News
A scene from the video shows students mock rioting
newsEnd-of-year leaver's YouTube film features staging of a playground gun massacre
Travel
travel
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Voices
A family sit and enjoy a quiet train journey
voicesForcing us to overhear dull phone conversations is an offensive act, says Simon Kelner
News
i100This Instagram photo does not prove Russian army is in Ukraine
News
Morrissey pictured in 2013
people
Sport
sportVan Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Environment
View from the Llanberis Track to the mountain lake Llyn
Du’r Arddu
environmentA large chunk of Mount Snowdon, in north Wales, is up for sale
Life and Style
Martha Stewart wrote an opinion column for Time magazine this week titled “Why I Love My Drone”
lifeLifestyle guru Martha Stewart reveals she has flying robot... to take photos of her farm
Arts and Entertainment
The Secret Cinema performance of Back to the Future has been cancelled again
filmReview: Sometimes the immersive experience was so good it blurred the line between fiction and reality
News
i100
Life and Style
The director of Wall-E Andrew Stanton with Angus MacLane's Lego model
gadgetsDesign made in Pixar animator’s spare time could get retail release
News
peopleGuitarist, who played with Aerosmith, Lou Reed and Alice Cooper among others, was 71
Environment
Tyred out: should fair weather cyclists have a separate slow lane?
environmentFormer Labour minister demands 'pootling lanes' for women cyclists
News
people
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Data Analytics Manager

competitive: Progressive Recruitment: My client who are a leading organisation...

Accountant / Assistant Management Accountant

Competitive (DOE): Guru Careers: We are looking for an Assistant Management Ac...

Data Scientist

competitive: Progressive Recruitment: A data analytics are currently looking t...

Insight Analyst Vacancy - Leading Marketing Agency

competitive: Progressive Recruitment: A leading marketing agency have won a fe...

Day In a Page

Dress the Gaza situation up all you like, but the truth hurts

Robert Fisk on Gaza conflict

Dress the situation up all you like, but the truth hurts
Save the tiger: Tiger, tiger burning less brightly as numbers plummet

Tiger, tiger burning less brightly

When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

In grandfather's footsteps

5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

Martha Stewart has flying robot

The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

Do women cyclists need 'pootling lanes'?

Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

A tale of two presidents

George W Bush downs his paintbrush to pen father’s life story
Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

The dining car makes a comeback

Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

Gallery rage

How are institutions tackling the discomfort of overcrowding this summer?
Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

Eye on the prize

Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

Women's rugby

Tamara Taylor adds fuel to the ire in quest to land World Cup
Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices