Sales growth continues at 'Independent'

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The Independent Online

The Independent's sales growth continues, according to the audited circulation figures for November released yesterday which showed a 14th consecutive year-on-year rise.

The Independent's sales growth continues, according to the audited circulation figures for November released yesterday which showed a 14th consecutive year-on-year rise.

Last month's average daily sale was 262,293, 9.1 per cent more than in November last year. Sales of The Guardian have fallen by 2.3 per cent over the corresponding period.

The Independent's market share is now 11.7 per cent compared with 11.1 per cent in November, 2003.

The sustained strength of The Independent's sales demonstrates the popularity of the compact version of the paper, which has been recognised by a succession of awards. This week, The Independent was named medium of the year by Campaign magazine. In its citation, the magazine said: "In producing a campaigning and passionate, yet intelligent paper, The Independent has shown that there is profitable ground to be occupied on the liberal left ... More than anything else, it has made everyone, from its readers to advertisers, regard newspapers in a new light." It was also honoured by the Plain English Campaign for the clarity of its writing.

The Independent on Sunday's average daily sale last month was 212,172.

Ivan Fallon, chief executive of Independent News and Media (UK), said: "November was another strong month for The Independent, showing the enduring popularity of the new compact version and the success of our new Media Weekly section every Monday."

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