Sarah Edwards: My Life In Media

So what inspired you to embark on a career in the media?

My friend Katherine told me, aged 13, that journalists jetted around the world interviewing pop stars. Sounded great to me!

When you were 15 years old, which newspaper did your family get, and did you read it?

The Express. I loved Jean Rook and, oddly, the foreign pages.

And what were you favourite TV and radio programmes?

Top of The Pops was unmissable. I thought the Comic Strip Presents' Five Go Mad In Dorset was thrillingly dangerous and every week, I had my tranny glued to my ear during Radio 1's Sunday night Chart Show.

Describe your job

Editing is like being on an emotional roller coaster. A magazine will fail unless the editor is emotionally linked to the brand and feels passionately about the magazine and the readers.

What's the first media you turn to in the mornings?

Today on Radio 4

Do you consult any media sources during the working day?

After an hour of Today, I listen to Johnny Vaughn on Capital. On the train, I tear into all the tabloids and, on Mondays, The Indy and The Guardian. I try to skim the Telegraph for the odd real-life corker it throws up. I give every women's weekly a good going over and as many of the monthlies as I can. Press Gazette and Media Week are regulars and I'm constantly on the Net.

What is the best thing about your job?

The people - the people you meet, the people you work with and the readers. A bit David Brentesque, but true. And I love doing covers.

And the worst?

Being scooped on a great story. It makes me furious. Luckily, it happens rarely...

What's the proudest achievement in your working life?

Watching the first cover of Reveal, which I launched for ACP-Natmag, come off the presses at 1.30am on a cold industrial estate near Basingstoke.

And what's your most embarrassing moment?

Putting the wrong number in The Sun for a Valentine's Day phone in. Lots of readers rang the number, which actually belonged to an old lady in Bermondsey.

At home, what do you tune in to?

The Green Wing and Catherine Tate Show make me cackle in a very unladylike fashion. I fit in as much news as I can and Question Time is a must. I watch Animal Planet with my two little girls at the weekends. The X-Factor is a joy. I'm attracted to and repelled by Simon Cowell in equal measure. Why is that?

What is your Sunday paper? And do you have a favourite magazine?

The Sunday Times, Observer, Mail on Sunday, News of The World and the Sunday Mirror. My favourite magazine, apart from Woman and Reveal, is Homes & Gardens. The covers are often works of art.

Name the one career ambition you want to realise before you retire

I'd like to be a columnist on a national newspaper.

If you didn't work in the media what would you do?

My mate Charlotte, a straight-talking GP, once said the job I'd be least likely to do was aerobics instructor. I love a challenge! Four months later I passed my intructor's exam. So maybe I'd teach aerobics.

Who in the media do you most admire and why?

Louise Court, editor-in-chief of ACP-Natmag and former editor of Best.

We've known each other for about 12 years and I've learnt so much from her. She is a fantastic journalist and editor - her nose for a story is unparalleled - but is completely down to earth and always generous.

The CV

1988 News and court reporter, Fleet Street News Agency.

1989 Freelance news reporter, the Sun and News Of The World.

1990 Feature writer, News Of The World.

1992 Feature writer, the Sun. Diving with sharks, wing-walking on a biplane, and training as a knife-thrower's assistant were a laugh - according to the picture desk.

1994 Features editor, That's Life!, H. Bauer.

1996 Acting editor, That's Life!

1997 Special projects editor, H. Bauer. Spent years in dingy, soundproof rooms working with small teams on possible publishing sensations.

2001 Freelanced for variety of titles from House Beautiful to Woman's Own.

2004 Launches Reveal for ACP-Natmag. Resigned after successful ABC period to seek title with more lifestyle content and more regular hours.

2005 Editor, Woman, IPC Media.

News
peopleFrankie Boyle responds to referendum result in characteristically offensive style
Sport
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvHe is only remaining member of original cast
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Sport
Gabriel Agbonlahor, Alexis Sanchez, Alan Pardew and Graziano Pelle
footballAfter QPR draw, follow Villa vs Arsenal, Newcastle vs Hull and Swansea vs Southampton
News
news
New Articles
i100
Life and Style
Couples have been having sex less in 2014, according to a new survey
life
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
New Articles
i100... with this review
Voices
Holly's review of Peterborough's Pizza Express quickly went viral on social media
New Articles
i100
Arts and Entertainment
musicHow female vocalists are now writing their own hits
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Digital Project Manager

£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...

Paid Search Analyst / PPC Analyst

£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...

Day In a Page

Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam