Shelf life

Competition has reached new heights in the women's magazine market, where there is talk of an imminent price war, and Cosmopolitan unveils its first nude centrefolds in 20 years.

After the launch of the new gossip weekly Here!, whose first issue went on sale at 35p earlier this month, IPC is this week slashing the cover price of Woman and Woman's Own from 55p to 30p. IPC's publishing director, Jackie Newcombe, says the move is a one-off promotion in response to growing competition. The company plans to increase the print runs of both titles to 1.3 million: Woman and Woman's Own currently sell 800,099 and 761,024 respectively. But with reports that IPC's rival, Gruner & Jahr, is considering cutting the price of Best, from 55p to 35p, publishers are bracing themselves.

Meanwhile, Cosmopolitan is wooing readers with the promise of nude centrefolds in the July issue. Well, almost. To avoid offending, Baywatch's David Chokachi, the TV presenter Antoine de Caunes, the UK actor Patrick Robinson and the rugby player Kyran Bracken discreetly concealed their collective manhood for the shoot. All of them feature in a specially sealed, bound- in section. Sadly, David Bowie, and John Major were among those who refused to take part.

Tensions are also growing in the gossip-weeklies market, where weekly sales of OK! are below expectations - between 130,000 and 140,000 compared with monthly sales in the second half of last year of 207,524, OK!'s editor, Richard Barber, has revealed. The title switched to weekly publication earlier this year to challenge Hello!, before the arrival of a third player, Here!. Here! got off to a strong start, the first issue containing an exclusive interview with Fergie. Ad agencies have given it a warm welcome: "What Here! lacks in glamour it makes up for in Peeping Tom style," says one. Even so, they suggest its price-hike to 70p and its slightly downmarket image could dent the title's long-term sales target: 400,000 a week.

Emap Elan has confirmed plans to launch a glossy to plug the gap between its titles More! and Elle. Code-named "Project Beryl", it will be the first women's monthly to be launched in eight years. Edited by Toni Rodgers, the ex-editor of Just Seventeen, "Beryl" will tackle 19 and Company head on, with a mix of fashion, beauty, relationships and sex - but insiders promise "a fresh spin" to appeal to women aged between 18 and 28.

Publishing expected the move, but warn: "Emap must tread a fine line between cannibalising the readership of its existing titles."

An independent publisher's plans to launch an upmarket glossy called Scottish Tatler have run aground following a complaint by Conde Nast Tatler's publisher.

"We threatened legal action, but last week the situation was resolved," Conde Nast's financial director, Michael Garvin, confirms. "They have agreed to change both the name of the magazine and company."

Scottish Tatler was the brainchild of Johnny Elliott, the one-time owner of Tatler. News of the launch emerged in May, when a prospectus was sent to ad agencies.

IPC has confirmed a September launch for Eat Soup - a food, drink and travel magazine for lads aged 25 plus. It will start as a bi-monthly, with a print run of 70,000. IPC hopes sales will stabilise at around 45,000, matching initial estimates for Loaded.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooksA special investigation by Andy McSmith
Life and Style
Living for the moment: Julianne Moore playing Alzheimer’s sufferer Alice
Jay Z
businessJay-Z's bid for Spotify rival could be blocked
The spider makes its break for freedom
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
Ashley Young celebrates the winner for Manchester United against Newcastle
footballNewcastle v United player ratings
Arts and Entertainment
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Front-End Developer / Front-End Designer - City of London

£27000 - £33000 per annum + Excellent benefits: Ashdown Group: Front-End Devel...

Recruitment Genius: Sales Ledger & Credit Control Assistant

£14000 - £17000 per annum: Recruitment Genius: A Sales Ledger & Credit Control...

Recruitment Genius: Junior PHP Web Developer

£16000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...

Guru Careers: Front End Web Developer

£35 - 40k + Benefits: Guru Careers: Our client help leading creative agencies ...

Day In a Page

War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot