Start talking

Is the gift of the gab more valuable in business than a good degree?

Talk may be cheap, as the old saying goes, but underestimating the importance of speaking well can cost job applicants dear. It's not so much a question of whether or not to tone down a regional accent, more a matter of effective communication. And many employers and recruitment personnel report a worrying decline in literacy.

"Employers are finding a growing number of graduates lacking in oral skills," says Roly Cockman, chief executive of the Association of Graduate Recruiters. He puts it down to the emphasis colleges place on lecture- based teaching, and a failure to develop project-based team skills.

According to Christina Stuart, managing director of SpeakEasy Training, graduates all too often assume that paper qualifications alone will secure them a job. But, she says, "That simply gets them an interview. It's performance that swings it."

Many fall down as a result of social and cultural factors, she believes. "There's the break-up of the family, more TV, and less communal play as children spend more time with computer games." The National Curriculum now includes speaking and listening skills, but the beneficiaries have yet to hit the job market.

British business, she believes, has a serious communications problem that is affecting performance. A tentative statement can weaken the message. Understanding how to use language and having the confidence to stand up for your ideas are essential.

"In business, interpersonal skills and communications are more important than ever before," Ms Stuart adds. "More decisions are made in the workplace as a result of people putting forward an idea. With less hierarchy, people are working more in small, project-based teams. Effective communication is critical."

Josy Brown, a 26-year-old marketing assistant, found interviews particularly daunting after leaving college. "I'd studied history, which had less emphasis on the practicalities of presentation and debate than more practical courses. Under pressure I just clam up - I hesitate, and don't express myself as best I can."

A London-based recruitment specialist, handling a number of blue chip companies, adds: "The problem is, too many graduates appear unprepared. There's the lack of basic verbal grammar skills. I talk to many and come away thinking: `I couldn't recommend this person - even for a first interview. Their presentational style would put the client off.' "

Research published in the last few weeks points to a decline in literacy (Office of National Statistics) and negative effects associated with strong regional accents (the Institute of Personnel and Development). Meanwhile, media attention has focused on John Major's alleged effort to find a more macho voice and Tony Blair's attempts to improve his appearance - notably, some reports say, by flattening his bouffant hairstyle.

However, blunders are all too often less subtle and, in many cases, easier to rectify. Much of it comes down to common sense, Ms Stuart says. "The danger is thinking being articulate is a natural talent. In fact, few of us can be articulate without practice." The key is to adopt a pragmatic approach. "You behave in a certain way at home and in a different way in the pub. In and out of work, there is an appropriate way to speak and an appropriate form of dress," she advises.

Preparation - even if it's only a few seconds spent thinking before speaking, pays dividends. Direct eye contact, a firm handshake, a smile - these are tiny things people often do not bother about. "It comes down to confidence. But consider the first three letters of that word: con. You don't have to feel it, just to appear so."

In an attempt to boost skills, the AGR is one of several organisations lobbying further and higher education colleges to reconsider ways of teaching. "There's a remedy to all of this," Mr Cockman believes. "Colleges should place a greater emphasis on project-based team work."

Meanwhile, Tom Lovell, manager of Reed Graduate Recruitment, urges employers to be less quick to condemn. "Graduate recruiters may complain about poor communication skills, but many are demanding more from graduates. They are expected to hit the ground running; in the past they would have got more time, training and support."

But until employers feel confident enough to invest time and money on personnel development, the onus to change rests with the prospective employee rather than the employern

Start your day with The Independent, sign up for daily news emails
Life and Style
love + sex
Life and Style
Tikka Masala has been overtaken by Jalfrezi as the nation's most popular curry
food + drink
News
people
Voices
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Recruitment Genius: Junior PHP Web Developer

£16000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...

Guru Careers: Front End Web Developer

£35 - 40k + Benefits: Guru Careers: Our client help leading creative agencies ...

Christine McCleave: FP&A Analyst

£36,000 - £40,000: Christine McCleave: Are you looking for a new opportunity a...

Guru Careers: Web Developer / Javascript Developer

COMPETITIVE (DOE) + BENEFITS : Guru Careers: A Web Developer / Backend / HTML ...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn