Success of BBC news at ten is bad news for ITV

BBC bosses congratulated themselves yesterday after initial figures showed that moving its main evening news to 10pm had attracted more than half a million extra viewers.

BBC bosses congratulated themselves yesterday after initial figures showed that moving its main evening news to 10pm had attracted more than half a million extra viewers.

But ITV claimed victory in the overall ratings battle. Some 5.9 million people watched the BBC's first 10 o'clock news, broadcast on Monday, compared with the 5.2 million average when it was shown at 9pm.

A spokesman said the overall number of viewers who had watched either of the main evening bulletins on BBC1 was 12.4 million, 3 million more than watched ITV news.

"What's encouraging is that it's the first night of a new schedule when traditionally people struggle a bit to find out what's on," he said. The BBC's main evening bulletin was moved after 30 years in its former slot, a decision made by the BBC director general, Greg Dyke, to capitalise on ITV's discomfort over its own News At Ten.

The battle for ratings on the first night of the new schedule had been fierce, with the BBC boosting its new bulletin's chances by placing an hour of ratings-winning comedy before the broadcast, but both sides were buoyant yesterday, with ITV claiming the biggest overall share of viewers.

One Foot In The Grave managed to beat ITV's Who Wants To Be A Millionaire? But ITV finished ahead with the highest peak-time share of viewers thanks to Coronation Street with 15.1 million viewers.

Overall the BBC saw its average peak-time share at 32.8 per cent of the available audience - 3.4 points ahead of its average share so far this year. ITV had the bigger peak-time share of the audience, which amounted to 36.3 per cent.

A spokesman for ITV said: "Despite BBC1 bringing out its biggest guns for the biggest night in 30 years, ITV was still ahead. We're pleased that even on a night like last night, ITV remains Britain's favourite channel."

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Finance Account Manager

£Neg. (DOE) + Excellent Benefits: Guru Careers: A Finance Account Manager with...

Ashdown Group: Helpdesk Analyst

£25000 per annum: Ashdown Group: An established media firm based in Surrey is ...

Sphere Digital Recruitment: Display Account Manager

£25,000 to £35,000: Sphere Digital Recruitment: The Company Our client are th...

Sphere Digital Recruitment: Sales Director

£80 – 120K : Sphere Digital Recruitment: Sales Director – Ad tech - £80 – 120K...

Day In a Page

Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Could cannabis oil reverse the effects of cancer?

Could cannabis oil reverse effects of cancer?

As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

The Interview movie review

You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
Serial mania has propelled podcasts into the cultural mainstream

How podcasts became mainstream

People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
Jesus Christ has become an unlikely pin-up for hipster marketing companies

Jesus Christ has become an unlikely pin-up

Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
Rosetta space mission voted most important scientific breakthrough of 2014

A memorable year for science – if not for mice

The most important scientific breakthroughs of 2014
Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

Christmas cocktails to make you merry

Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
5 best activity trackers

Fitness technology: 5 best activity trackers

Up the ante in your regimen and change the habits of a lifetime with this wearable tech
Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

Paul Scholes column

It's a little-known fact, but I have played one of the seven dwarves
Fifa's travelling circus once again steals limelight from real stars

Fifa's travelling circus once again steals limelight from real stars

Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
Frank Warren column: 2014 – boxing is back and winning new fans

Frank Warren: Boxing is back and winning new fans

2014 proves it's now one of sport's biggest hitters again
Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas