'Sun' executive attacks press portrayal of women in press

Women other than models or celebrities are not properly represented in newspaper images, according to a new report.

Women other than models or celebrities are not properly represented in newspaper images, according to a new report.

Research conducted for the group Women in Journalism says that, even taking into account that men outnumber women in public life, and that showbusiness and modelling put a premium on promoting how women look, the way newspapers use images of women is "at best old-fashioned and at worst complacent".

The report states that although more women are in mainstream work than ever before, images of men dramatically outnumber those of women.

"Women are much more likely to feature in irrelevant images than men, or to be actresses, models and other celebrities. The majority of men pictured, by contrast, are 'professionals' and politicians."

The research, conducted for Women in Journalism by the Trends Group of the advertising agency Publicis, looked at 12,333 photographs in nine national newspapers over four weeks this autumn.

It found that 59 per cent of photographs were of men only, 20 per cent of women only, 10 per cent of both men and women, and 11 per cent featured neither men nor women.

The report says that when images of women are included,the choice of image is often irrelevant and misleading.

It cites 'sexy' pictures on business pages as among the worst offenders. "A recent results story accompanied by three men in shirtsleeves behind a naked model soaping a raised leg in a foaming bubble bath ( The Times); a picture of a scantily clad Kate Moss taken from an ad campaign for Calvin Klein and used to accompany a City story on Calvin Klein parent [company] Procter & Gamble [in The Guardian]."

Rebekah Wade, deputy editor of The Sun, is the chairwoman of the group. She said: "Our research shows that women are significantly under-represented in newspapers, even though they make up almost half the readers. In a highly competitive newspaper market, every editor needs to appeal to female readers to boost their circulation."

The report Real Women - The Hidden Sex says the Daily Mail, The Sun and The Daily Telegraph had the highest percentages of pictures featuring women, while The Financial Times had the lowest.

The report excluded fashion pages where the vast majority of pictures are of women, saying the images on these pages are 'self-selecting'; but it included sports pages, where the majority of pictures are of men.

The report bemoans the lack of female picture editors on national newspapers. However, The Independent on Sunday has a female picture editor for several months; The Independent has just appointed one; and until recently the News of the World had a female picture editor on an all-women desk.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Content Manager - Publishing

£30000 - £35000 per annum + benefits : Ashdown Group: A highly successful, glo...

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Junior Business Systems Analyst - High Wycombe - £30,000

£25000 - £30000 per annum: Ashdown Group: Junior Business Systems Analyst role...

Guru Careers: Talent Manager

£30-35k (P/T - Pro Rata) + Benefits: Guru Careers: We are seeking an experienc...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn