C4's plans reflect growing recognition that children and teeny boppers need to be wooed, to build up their loyalty to a channel. In a little- noticed reversal, the BBC's recent programme strategy review, People & Programmes, said that it will seek to provide stimulating and imaginative programmes for children on Radio 1 and Radio 5 Live. The original Radio 5 built up a raft of children's programmes, including the highly entertaining Wiggly Park, most of which were junked when news took over.Reuse content
Channel 4 is starting a soap opera in September for girls aged 12 to 16, as part of a long-term commitment to re-establish its children's programmes. It will be screened twice weekly once established, says Lucinda Whiteley, a C4 executive. Three independent production companies have reached the final stage in bidding for the contract. It is not expected to be a junior, gritty version of Brookside, concerning itself with spots and boyfriends rather than patio murders.