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Talk of the Trade: The Oldie

Maggie Brown
Wednesday 27 January 1993 00:02 GMT
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THE OLDIE, Richard Ingrams's idiosyncratic magazine, is celebrating its first anniversary by defying the gravitational laws of recession: sales for the biweekly are running at a not-unimpressive 25,000, with 9,000 subscribers. Mr Ingrams predicts break-even within four to five months but is aiming for the 42,000 circulation achieved by the Spectator.

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