Trump vs Sugar

One says the other is 'loud and garish', but just who's dissing who as the US and UK 'Apprentice' tycoons turn on each other?

The pair head up separate versions of the reality series The Apprentice in the US and UK. After Sir Alan accused the US billionaire of being loud, garish and "full of himself", Mr Trump hit back yesterday to claim that his UK rival owes him all his TV success. And he said that he was making more out of the rights to the BBC version of the hit series than the fee Sir Alan was earning from the show.

"I make more money from his show than he does," said Mr Trump. "Generally when someone does the Trump role it doesn't work out as successfully, and in Alan's case that's also true. I mean it's OK, but I've heard it's not exactly the American version, is it?"

In The Apprentice, Sir Alan and Mr Trump lead the hunt for a wannabe understudy to join their respective business empires. Each week a candidate is eliminated after being torn to pieces for their shortcomings and told, with a jab of the finger: "You're fired!"

The gloves came off after Sir Alan, the outspoken boss of electronics firm Amstrad, launched a withering attack on Mr Trump's flamboyant style in his version of the show. "I'm not like Trump, showing off his apartment," he said. "He's so full of himself. There are different types of business ego. Some people just want to show you all the stuff they've got. I just like to show off about how clever I am in business."

The hard-nosed ex-Tottenham Hotspur chairman accused Mr Trump of being "loud and garish" about his achievements - unlike British business gurus.

But Mr Trump, 59, who is said to have amassed a fortune of £1.5bn, hit back with a forthright attack on his rival. "He's only there because of me, so I consider that he works for me - and I don't say anything bad about my employees. I wish his show was as big a success in Britain as my show is in America, but I'm very happy that the British version pays me lots of money," he said in an interview with the Daily Mail yesterday.

The Apprentice began broadcasting in the US in 2004, with Mr Trump as the executive producer. The UK version launched a year later. The second series of Sir Alan's show, currently midway through its run, has been pulling in more than four million viewers a week.

More than 10,000 people applied to take part, competing for a six-figure salary within the Amstrad organisation.

Sir Alan, also 59, may need to watch his back if Mr Trump is feeling particularly put out by the comments, as the American tycoon is heading to the UK next week. He will be visiting his planned £300m golf tourism development on the Menie Estate near Balmedie in Aber-deenshire, where he has vowed to build the finest golf resort in the world.

FootballGerman sparks three goals in four minutes at favourite No 10 role
Rumer was diagnosed with bipolarity, attention deficit hyperactivity disorder and post-traumatic stress disorder: 'I was convinced it was a misdiagnosis'
peopleHer debut album caused her post-traumatic stress - how will she cope as she releases her third record?
A long jumper competes in the 80-to-84-year-old age division at the 2007 World Masters Championships
Have you tried new the Independent Digital Edition apps?
ebooksAn unforgettable anthology of contemporary reportage
Radamel Falcao was forced to withdraw from the World Cup after undergoing surgery
premier leagueExclusive: Reds have agreement with Monaco
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvHe is only remaining member of original cast
Life and Style
Walking tall: unlike some, Donatella Versace showed a strong and vibrant collection
fashionAlexander Fury on the staid Italian clothing industry
Arts and Entertainment
Gregory Porter learnt about his father’s voice at his funeral
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
Life and Style
Children at the Leytonstone branch of the Homeless Children's Aid and Adoption Society tuck into their harvest festival gifts, in October 1936
food + drinkThe harvest festival is back, but forget cans of tuna and packets of instant mash
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
New Articles
Life and Style
Couples have been having sex less in 2014, according to a new survey
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Digital Project Manager

£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...

Paid Search Analyst / PPC Analyst

£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...

Day In a Page

Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam