Trump vs Sugar

One says the other is 'loud and garish', but just who's dissing who as the US and UK 'Apprentice' tycoons turn on each other?

The pair head up separate versions of the reality series The Apprentice in the US and UK. After Sir Alan accused the US billionaire of being loud, garish and "full of himself", Mr Trump hit back yesterday to claim that his UK rival owes him all his TV success. And he said that he was making more out of the rights to the BBC version of the hit series than the fee Sir Alan was earning from the show.

"I make more money from his show than he does," said Mr Trump. "Generally when someone does the Trump role it doesn't work out as successfully, and in Alan's case that's also true. I mean it's OK, but I've heard it's not exactly the American version, is it?"

In The Apprentice, Sir Alan and Mr Trump lead the hunt for a wannabe understudy to join their respective business empires. Each week a candidate is eliminated after being torn to pieces for their shortcomings and told, with a jab of the finger: "You're fired!"

The gloves came off after Sir Alan, the outspoken boss of electronics firm Amstrad, launched a withering attack on Mr Trump's flamboyant style in his version of the show. "I'm not like Trump, showing off his apartment," he said. "He's so full of himself. There are different types of business ego. Some people just want to show you all the stuff they've got. I just like to show off about how clever I am in business."

The hard-nosed ex-Tottenham Hotspur chairman accused Mr Trump of being "loud and garish" about his achievements - unlike British business gurus.

But Mr Trump, 59, who is said to have amassed a fortune of £1.5bn, hit back with a forthright attack on his rival. "He's only there because of me, so I consider that he works for me - and I don't say anything bad about my employees. I wish his show was as big a success in Britain as my show is in America, but I'm very happy that the British version pays me lots of money," he said in an interview with the Daily Mail yesterday.

The Apprentice began broadcasting in the US in 2004, with Mr Trump as the executive producer. The UK version launched a year later. The second series of Sir Alan's show, currently midway through its run, has been pulling in more than four million viewers a week.

More than 10,000 people applied to take part, competing for a six-figure salary within the Amstrad organisation.

Sir Alan, also 59, may need to watch his back if Mr Trump is feeling particularly put out by the comments, as the American tycoon is heading to the UK next week. He will be visiting his planned £300m golf tourism development on the Menie Estate near Balmedie in Aber-deenshire, where he has vowed to build the finest golf resort in the world.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Software Developer / C# Developer

£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

Guru Careers: Software Developer

£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

Guru Careers: Senior Account Manager / SAM

£30 - 35k: Guru Careers: A Senior Account Manager / SAM is needed to join the ...

Ashdown Group: Digital Marketing Manager (EMEA) - City, London

£55000 - £65000 per annum + Benefits: Ashdown Group: Digital Marketing Manager...

Day In a Page

Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine
Letterman's final Late Show: Laughter, but no tears, as David takes his bow after 33 years

Laughter, but no tears, as Letterman takes his bow after 33 years

Veteran talkshow host steps down to plaudits from four presidents
Ivor Novello Awards 2015: Hozier wins with anti-Catholic song 'Take Me To Church' as John Whittingdale leads praise for Black Sabbath

Hozier's 'blasphemous' song takes Novello award

Singer joins Ed Sheeran and Clean Bandit in celebration of the best in British and Irish music
Tequila gold rush: The spirit has gone from a cheap shot to a multi-billion pound product

Join the tequila gold rush

The spirit has gone from a cheap shot to a multi-billion pound product
12 best statement wallpapers

12 best statement wallpapers

Make an impact and transform a room with a conversation-starting pattern
Paul Scholes column: Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?

Paul Scholes column

Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?