Bar apologises over 'midgets' advert

 

A bar that promised revellers the chance to party with "our very own Xmas midgets" acted offensively and irresponsibly, a watchdog has ruled.

Bar Fusion's Facebook page read: "Christmas Eve with midgets! For the first time in Tunbridge Wells this Christmas Eve party with our very own Xmas midgets."

It went on: "That's right Midgets!!!!!!!!! Entry just £5 all night."

A reader complained that the ad, and in particular the use of the word midgets, was offensive and reinforced negative stereotypes towards short statured people.

Bar Fusion said it was never their intention to cause offence, and with hindsight "felt they must apologise for doing so", the Advertising Standards Authority (ASA) said in its ruling.

The bar added that the night and artists were booked by an outside promoter who used the term, and they therefore believed that it was acceptable and would not cause offence.

Facebook said the ad had not been paid for, was entirely user-generated and they did not monitor, review or verify the claims.

Upholding the complaint, the ASA said the ad "portrayed the presence of individuals of short stature as an attraction and source of entertainment".

It said: "We therefore considered the ad was likely to cause serious and widespread offence. We also considered the ad promoted negative attitudes towards individuals of short stature and was therefore irresponsible."

It ruled that the ad must not appear again in its current form and told Bar Fusion to ensure that the ads were prepared "with a sense of social responsibility" and did not cause offence in future.

PA

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA celebration of British elections
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

SThree: Trainee Recruitment Consultant - Dublin (based in London)

£20000 - £25000 per annum + commission: SThree: Real Staffing's Pharmaceutical...

Guru Careers: Business Analyst / Digital Business Analyst

£50 - 60k (DOE): Guru Careers: We are seeking a Business Analyst / Digital Bus...

Guru Careers: Business Development Manager / Sales

£30 - 40k (£65k Y1 OTE Uncapped): Guru Careers: We are seeking a Business Deve...

Guru Careers: Graduate Media Assistant

Competitive (DOE): Guru Careers: We are looking for an ambitious and adaptable...

Day In a Page

Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before