BBC Trust targets 'red button' services

The BBC Trust today said the corporation should cut the costs of its "red button" services by focusing on a narrower output.







It said the interactive service should concentrate on its most successful areas such as news text as well as live sport and music coverage.



More than half the annual £39.3 million spent on red button goes on distribution costs across different platforms.



The Trust review said it was the most used interactive service in the UK, accessed by more than 12 million people each week with a weekly cost per use of 6.4p



But it said costs needed to come down - and audience appreciation could improve.



The Trust suggested costs could be cut by more of a consistent service across all digital platforms, rather than tailor-made services for each.



It should also concentrate on its strengths, rather than aiming to tackle all genres.



The review pointed out that the digital text service with its news, weather and sport updates drew most visitors. And coverage of live events - such as Glastonbury, Formula 1 and the Olympics - were also a hit with viewers.



BBC Trustee Diane Coyle, who led the review, said: "Red Button reaches a large audience and is effective in helping the BBC promote some of its public purposes.



"It is not as popular as the BBC's other interactive services such as the iPlayer, however, and its overall costs - particularly for distribution - are substantial.



"The Trust will therefore look to the BBC Executive to reduce costs when and where possible by focussing on the aspects of the service that are most successful to date."

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Web Developer - ASP.NET, C#, MVC - London

£45000 - £55000 per annum + Excellent benefits: Ashdown Group: Web Developer -...

Ashdown Group: .NET Developer : ASP.NET , C# , MVC , web development

£40000 - £50000 per annum + Excellent benefits - see advert: Ashdown Group: .N...

Guru Careers: 3D Package Designer / 3D Designer

£25 - 30K: Guru Careers: We are seeking an exceptional 3D Package Designer / 3...

Guru Careers: Interior Designer

£Competitive: Guru Careers: We are seeking a strong Middleweight / Senior Inte...

Day In a Page

Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

The future of GM

The greenhouses where Monsanto 'plays God' with the future of the planet
Britain's mild winters could be numbered: why global warming is leaving UK chillier

Britain's mild winters could be numbered

Gulf Stream is slowing down faster than ever, scientists say
Government gives £250,000 to Independent appeal

Government gives £250,000 to Independent appeal

Donation brings total raised by Homeless Veterans campaign to at least £1.25m
Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

The most borrowed book at Bank of England library? Oh dear

The book's fifth edition is used for Edexcel exams
Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

Cowslips vs honeysuckle

It's the hunt for UK’s favourite wildflower
Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

Did a botched blackmail attempt help Cyril Smith escape justice?

A fresh twist reveals the Liberal MP was targeted by the notorious South African intelligence agency Boss
Tony Blair joins a strange and exclusive club of political leaders whose careers have been blighted by the Middle East

Blair has joined a strange and exclusive club

A new tomb has just gone up in the Middle East's graveyard of US and British political reputations, says Patrick Cockburn
Election 2015: Meet the top 12 wacky candidates seeking your vote in May

Election 2015

Meet the top 12 wacky candidates seeking your vote in May
Countdown to the election: Operation Save Danny Alexander shifts into high gear as the SNP target his Commons seat

Operation Save Danny Alexander shifts into high gear

The Chief Secretary to the Treasury didn’t forget his Highland roots in the Budget. But the SNP is after his Commons seat
The US economy is under threat because of its neglected infrastructure

The US is getting frayed at the edges

Public spending on infrastructure is only half of Europe’s, and some say the nation’s very prosperity is threatened, says Rupert Cornwell
Mad Men final episodes: Museum exhibition just part of the hoopla greeting end of 1960s-set TV hit

New Yorkers raise a glass to Mad Men

A museum exhibition is just part of the hoopla greeting the final run of the 1960s-set TV hit
Land speed record: British-built hybrid rocket car aims to be the fastest on Earth

British-built hybrid rocket car aims to be the fastest on Earth

Bloodhound SSC will attempt to set a new standard in South Africa's Kalahari desert
Housebuilders go back to basics by using traditional methods and materials

Housebuilders go back to basics - throwing mud at the wall until it sticks

Traditional materials are ticking all the construction boxes: they are cheap, green – and anyone can use them
Daniel Brühl: 'When you have success abroad, you become a traitor. Envy is very German'

Daniel Brühl: 'Envy is very German'

He's got stick for his golden acting career and for his beloved restaurant - but Daniel Brühl is staying put in Berlin (where at least the grannies love him)
How Leica transformed photography for ever: Celebrating 100 years of the famous camera

Celebrating 100 years of Leica

A new book reveals how this elegant, lightweight box of tricks would transform the way we saw life on the street and in fashion, on the battlefield and across the world