Channel 4 signs deal with YouTube

Channel 4 has signed a pioneering deal with video-sharing site YouTube to make hundreds of its homegrown shows available on demand.

In a world first, the broadcaster's original, commissioned programmes will be added to the site in the coming months, plus 3,000 hours of archived shows.

Programmes will be seen in full and free-of-charge, but the service will be supported by advertising.

Channel 4 will make its 4oD "catch-up" service of new programmes available on YouTube shortly after broadcast, including hits such as Skins, Hollyoaks, The Inbetweeners and Peep Show.

In addition, YouTube users will be able to see archive material from shows such as Brass Eye, Derren Brown, Ramsay's Kitchen Nightmares and Teachers. The deal will not include imported series.

It is the first time a broadcaster has made its "catch-up" schedule available on YouTube, which has more than a billion views per day globally, although the Channel 4 service will be restricted to the UK.

Although the financial terms are being kept secret, the deal will run for at least three years with the broadcaster and YouTube both sharing advertising revenue. The service will be full available in early 2010.

Channel 4 chief executive Andy Duncan said: "Channel 4 was the first broadcaster anywhere in the world to make all its commissioned content available online and we've consistently pioneered in this field.

"This strategic partnership is another important milestone for us and we're delighted to be combining the power of the '4' brand and the appeal of our content with YouTube's unrivalled reach and reputation online."

Nikesh Arora, the president of global sales operations and business development for YouTube's owner Google, said: "This significant new agreement brings Channel 4's great full-length content to the YouTube community, helping Channel 4 grow its online revenues and to continue to invest in the creation of high-quality original content."

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Web Developer - ASP.NET, C#, MVC - London

£45000 - £55000 per annum + Excellent benefits: Ashdown Group: Web Developer -...

Ashdown Group: .NET Developer : ASP.NET , C# , MVC , web development

£40000 - £50000 per annum + Excellent benefits - see advert: Ashdown Group: .N...

Guru Careers: 3D Package Designer / 3D Designer

£25 - 30K: Guru Careers: We are seeking an exceptional 3D Package Designer / 3...

Guru Careers: Interior Designer

£Competitive: Guru Careers: We are seeking a strong Middleweight / Senior Inte...

Day In a Page

The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing
The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

The saffron censorship that governs India

Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
Prince Charles' 'black spider' letters to be published 'within weeks'

Prince Charles' 'black spider' letters to be published 'within weeks'

Supreme Court rules Dominic Grieve's ministerial veto was invalid
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

How did fandom get so dark?

Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
The galaxy collisions that shed light on unseen parallel Universe

The cosmic collisions that have shed light on unseen parallel Universe

Dark matter study gives scientists insight into mystery of space
The Swedes are adding a gender-neutral pronoun to their dictionary

Swedes introduce gender-neutral pronoun

Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

Disney's mega money-making formula

'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

Lobster has gone mainstream

Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
Easter 2015: 14 best decorations

14 best Easter decorations

Get into the Easter spirit with our pick of accessories, ornaments and tableware
Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

Paul Scholes column

Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

The future of GM

The greenhouses where Monsanto 'plays God' with the future of the planet
Britain's mild winters could be numbered: why global warming is leaving UK chillier

Britain's mild winters could be numbered

Gulf Stream is slowing down faster than ever, scientists say
Government gives £250,000 to Independent appeal

Government gives £250,000 to Independent appeal

Donation brings total raised by Homeless Veterans campaign to at least £1.25m
Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

The most borrowed book at Bank of England library? Oh dear

The book's fifth edition is used for Edexcel exams
Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

Cowslips vs honeysuckle

It's the hunt for UK’s favourite wildflower