For the record: Rich pickings for breakfast

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The Independent Online

Next year's radio industry Oscars, the Sonys, will have four new categories to give marketers and advertising bods their chance of picking up a bauble.

More importantly, the much-coveted breakfast show category – which has caused big names such as Radio 1's Chris Moyles not to show up if they haven't won – will be split into two, for smaller and bigger networks. Less competition for Moyles then, although he faces stiff opposition from Capital FM's buoyant Johnny Vaughn and sidekick Lisa Snowdon, pictured.

'Times' campaign flounders

An advert for The Times warns that "on current forecasts, the world will run out of seafood in 41 years" and boasts it is the only paper with an "ocean correspondent". How confusing, when that same ocean correspondent, Frank Pope, reported in July under the positive headline "Fish will still be on the menu in 2048, if we are careful". As the industry website has revealed, Pope told The Times's commercial team the ads were wrong and the campaign was dropped.

Up, up and away...

One small step for British advertising today, one giant leap for a living room chair. Haris Zambar- loukos, the cinematographer behind movies such as Mamma Mia!, was hired by Grey London to make Space Chair, in which a seat (made from balsa wood) is lifted to 99,628ft by a helium balloon in 70-minute ascent. The journey was filmed, from an attached rig weighing just 4lb, by camcorder in order to advertise Toshiba's new television, the Regza LCD.