London gets first dedicated digital terrestrial TV channel as ESTV launches London Live

Free-to-air channel will provide high quality coverage for every area of the city

London
is to have a dedicated free-to-air television channel for the first time, the
broadcasting watchdog Ofcom has announced.

The new London Live channel will broadcast to around 4 million homes and be run by Evening Standard Television (ESTV), a company wholly-owned by Evgeny Lebedev, owner of the London Evening Standard , The Independent and i newspapers.

ESTV beat competition from four rival bids to host the new service, which will enjoy a prominent position at channel 8 on the Freeview electronic programme guide. It will also be shown at channel 117 on Sky and on Virgin, IPTV and other platforms.  London Live will utilise the editorial resources of both the Evening Standard and The Independent.

Announcing its decision this morning, Ofcom said: “ESTV demonstrated the greatest understanding of London’s diverse communities by putting forward proposals which would allow representation of those communities whilst not excluding others as a result.”

The broadcast regulator was impressed with plans in the ESTV bid for “hyper local” coverage of individual districts of the capital on the web-based part of the London Live service. “ESTV’s proposals…provided important opportunities for close local community involvement, taking into account, in particular, its proposals for [Internet TV] services in each London borough which would be included in its programming commitments.”

The venture represented “an exciting opportunity”, said Mr Lebedev.

“Our excellent team of journalists in the capital have the best contacts, knowledge and understanding of the London scene,” he said. “Through the Evening Standard and Independent, we have proved time and again that we can deliver fast, accurate, high quality breaking news, features and analysis and we are looking forward to applying these skills to London Live.”

Commercial media were enthusiastic about the new outlet. “This is the biggest single licence awarded since Channel 5 - there’s no doubt that, out of the regional TV licences, the London licence is the most valuable,” said Adrian Drury, lead analyst at Ovum.

He said the service had great potential for integrating commentary from social media into hyper local news coverage. “There are aspects of the service that show really interesting vision about how they see local television today,” he said. “Part of that is their plan to have hyper local video features for each of the London boroughs on the web-delivered part of the service. They’re going heavily after live telecasting with social content integrated – so you will see not just what the news desk says but also what the Twittersphere and Facebook think.”

Jess Evans, associate director at Carat, said she expected the service to be popular with advertisers. “Clients want multi-format solutions - we can’t think about siloes in media anymore. The same consumer will be watching TV, taking something online and reading in print. This gives us an extra way to access them and integrating social media embodies that.”

In May 2012, Ofcom invited applications to run local TV services in 21 local areas. The regulator received 57 applications to run the services, including five applications for the London licence.

As well as broadcasting on digital terrestrial television (DTT), it is anticipated that local TV channels might offer their services on satellite, cable and online.

Ofcom has now awarded 15 local TV licences, as well as the multiplex licence, and will make further licence awards in the coming months. Other new local television channels, which could begin broadcasting later this year, include Made in Cardiff, Mustard (Norwich), That’s Oxford and Notts TV.

Voices
The Sumatran tiger, endemic to the Indonesian island of Sumatra, is an endangered species
voicesJonathon Porritt: The wild tiger population is thought to have dropped by 97 per cent since 1900
News
news
Arts and Entertainment
Story line: Susanoo slays the Yamata no Orochi serpent in the Japanese version of a myth dating back 40,000 years
arts + entsApplying the theory of evolution to the world's many mythologies
Life and Style
Popular plonk: Lambrusco is selling strong
Food + drinkNaff Seventies corner-shop staple is this year's Aperol Spritz
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
News
Shake down: Michelle and Barack Obama bump knuckles before an election night rally in Minnesota in 2008, the 'Washington Post' called it 'the fist bump heard round the world'
newsThe pound, a.k.a. the dap, greatly improves hygiene
Arts and Entertainment
La Roux
music
Arts and Entertainment
Graham Fellows as John Shuttleworth
comedySean O'Grady joins Graham Fellows down his local Spar
News
people
News
Ross Burden pictured in 2002
people
News
Elisabeth Murdoch: The 44-year-old said she felt a responsibility to 'stand up and be counted’'
media... says Rupert Murdoch
Arts and Entertainment
tv
Extras
indybest
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Junior / Graduate Application Support Engineer

£26000 per annum: Ashdown Group: A highly successful international media organ...

ERP Business/ Implementation Analyst

£40000 - £45000 per annum + competitive: Progressive Recruitment: This is an e...

Software Developer / Software Engineer

£Neg. (DOE) + Excellent Benefits: Guru Careers: Combining a passion for Softwa...

Lead Software Developer / Senior Software Developer / Technical Architect

£Neg. (DOE) + Excellent Benefits: Guru Careers: Lead Software Developer / Seni...

Day In a Page

A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

A new Russian revolution

Cracks start to appear in Putin’s Kremlin power bloc
Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

Apartheid’s sadistic killer that his country cannot forgive

The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

Standing my ground

If sitting is bad for your health, what happens when you stay on your feet for a whole month?
Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

Greene prays for chance to rebuild after injury agony

Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
Israel-Gaza conflict: Secret report helps Israelis to hide facts

Patrick Cockburn: Secret report helps Israel to hide facts

The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
The man who dared to go on holiday

The man who dared to go on holiday

New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

Best comedians: How the professionals go about their funny business

For all those wanting to know how stand-ups keep standing, here are some of the best moments
The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

The Guest List 2014

Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

Jokes on Hollywood

With comedy film audiences shrinking, it’s time to move on
It's the best of British art... but not all is on display

It's the best of British art... but not all is on display

Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
Critic claims 'I was the inspiration for Blanche DuBois'

Critic claims 'I was the inspiration for Blanche DuBois'

Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
Sometimes it's hard to be a literary novelist

Sometimes it's hard to be a literary novelist

Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

Edinburgh Fringe 2014

The comedy highlights, from Bridget Christie to Jack Dee
Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

The woman stepping down as chair of the Heritage Lottery Fund is worried