MTV executives have defended their new reality show The Valleys, insisting it is not intended to create an unfavourable impression of Wales as a nation.
The show, from the producers of the controversial Geordie Shore, sees nine young people with dreams of working in modelling and show business move into a house together in Cardiff, where they are mentored by a nightclub promoter and a glamour model.
The first episode of the show – which airs on MTV on 25 September – sees one girl flash her breasts at her new housemates within seconds of meeting them. The youngsters, who claim they are moving from the Valleys because they have "no opportunities", spend their first night together binge-drinking, flashing and bed-swapping.
Kerry Taylor, director of television at MTV, said: "This is absolutely not about slating a part of the world.
"We're making a 10pm entertainment show and if that invites discussion and allows people from Wales to... talk about Wales and the great things about it, that's great."