No charge for Coronation Street
Viewers will not be made to pay for Coronation Street as ITV seeks new ways of making money, chief executive Adam Crozier insisted today.
Mr Crozier said that while the company was "developing a pay strategy", including charging for high-definition versions of ITV2, 3 and 4, it was likely that ITV1 would remain free.
The former Royal Mail and Football Association boss joined ITV in January, pledging to make the broadcaster "fit for purpose".
But he told BBC Radio 4's Today programme: "I can't envisage a situation where ITV1 is behind a pay wall.
"We are developing a pay strategy - we made our first move on to pay by launching HD versions for ITV2, 3 and 4 which will launch during the autumn on Sky.
"It's our first move into pay since I think ITV had On Digital at the turn of the century, but I don't see ITV1 being on pay, no."
And he added: "What we need to do is to turn the organisation round to get it fit for purpose and move it on and start competing in these new markets."
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
- 5 UK weather: 'Coldest night of the year' tonight as freezing temperatures plummet to -10C
£40000 - £45000 per annum + car allowance: Ashdown Group: Senior Brand Manager...
£26 - 35k (DOE): Guru Careers: We are seeking a .NET Developer /.NET Software ...
£18 - 24k (DOE): Guru Careers: A Graduate Marketing Analyst / Online Marketing...
£Neg. (DOE) + Excellent Benefits: Guru Careers: We are seeking a Technical Ope...