Radio 2 told to tune in to listeners over 65

BBC Radio 2 has been told it must do more to appeal to older listeners – particularly over-65s. In a major review of the station, the BBC Trust said Britain's biggest network should find a "more varied and challenging selection of programmes", even if this meant losing some of its audience.

The BBC Trust review, which began nine months ago, looked at the performance of Radio 2 and 6 Music and whether they delivered quality and value for money. It said Radio 2 needed to be more "distinctive" and more ambitious in its "non-music" programmes during peak-time.

The station, which recently replaced long-standing favourite Terry Wogan with Chris Evans on its weekday breakfast slot, targets over-35s; 82 per cent of its audience are within that age range while the average age of listers is 50.

The review welcomed the lack of duplication of playlists between Radio 2, 6 Music and the more youth-focused Radio 1. But it said Radio 2 must do "more to target those over 65 years of age". Its sister station, 6 Music, was also told to attract older listeners, particularly those who were more music-savvy.

There had been fears in some quarters that the trust would recommend that the acclaimed digital service 6 Music should be closed, but instead trustees said the corporation should "strengthen" the station's appeal.

6 Music, which has 695,000 listeners, saw the fastest growth among any of the BBC's digital service over the past four years. But the trust pointed out that it reached only 1 per cent of the adult population.

It said the BBC needed to "clarify and strengthen the station's appeal" to attract music enthusiasts who were at present less likely to listen, such as older listeners. But the trust said it should do so without diluting its distinctiveness, which was essentially "celebrating the alternative spirit of popular music".

Station bosses must ensure presenters were not only popular, but had "musical credibility", the review said. Presenters on 6 Music include former Pulp frontman Jarvis Cocker and Guy Garvey of Elbow, while former Catatonia singer Cerys Matthews is to get a show from April. The trust said that 6 Music must grow its audience without increasing its £6m budget.

Suggested Topics
Sport
world cup 2014
News
Mick Jagger performing at Glastonbury
people
Life and Style
beautyBelgian fan lands L'Oreal campaign after being spotted at World Cup
Voices
Poor teachers should be fearful of not getting pay rises or losing their job if they fail to perform, Steve Fairclough, headteacher of Abbotsholme School, suggested
voicesChris Sloggett explains why it has become an impossible career path
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Arts and Entertainment
Chocolat author Joanne Harris has spoken about the financial struggles most authors face
books
Arts and Entertainment
Characters in the new series are based on real people, say its creators, unlike Arya and Clegane the Dog in ‘Game of Thrones’
tv'The Last Kingdom' is based on historical events
News
people
Arts and Entertainment
filmSir Ian McKellen will play retired detective in new film
Life and Style
tech
News
Justin Bieber performing in Paris earlier this year
people
Arts and Entertainment
Martin Freeman and Lauren O'Neil in Jamie Lloyd's Richard III
theatreReview: The monarch's malign magnetism and diabolic effrontery aren’t felt
Arts and Entertainment
'Molecular Man +1+1+1' by Jonathan Borofsky at Yorkshire Sculpture park
tv
News
Glamour magazine hosts a yoga class with Yogalosophy author Mandy Ingber on June 10, 2013 in New York City.
newsFather Padraig O'Baoill said the exercise was 'unsavoury' in a weekly parish newsletter
Extras
indybest
News
people'She is unstoppable', says Jean Paul Gaultier at Paris show
Sport
Alexis Sanchez and apparently his barber Carlos Moles in Barcelona today
football
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Social Media Director (Global) - London Bridge/Southwark

£45000 - £50000 per annum + Benefits: Ashdown Group: Social Media Director (Gl...

Personal and Legal Assistant – Media and Entertainment

£28,000 - £31,000: Sauce Recruitment: A Global media business based in West Lo...

ERP Business/ Implementation Analyst

£40000 - £45000 per annum + competitive: Progressive Recruitment: This is an e...

Business Intelligence Program Manager

competitive: Progressive Recruitment: BI Project / Program Manager BI Project...

Day In a Page

The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice
Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

Hollywood targets Asian audiences

The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

Grindr founder Joel Simkhai: 'I've found love on my dating app'

Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

Is it time to ditch autocorrect?

Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
10 best girls' summer dresses

Frock chick: 10 best girls' summer dresses

Get them ready for the holidays with these cool and pretty options 
Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

Westminster’s dark secret

Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

A History of the First World War in 100 Moments

Dulce et decorum est: a life cut short for a poet whose work achieved immortality
Google tells popular music website to censor album cover art in 'sexually explicit content' ban

Naked censorship?

The strange case of Google, the music website and the nudity take-down requests
Howzat! 8 best cricket bats

Howzat! 8 best cricket bats

As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

David Luiz falls from leader figure to symbol of national humiliation

Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil