Radio 2 told to tune in to listeners over 65

BBC Radio 2 has been told it must do more to appeal to older listeners – particularly over-65s. In a major review of the station, the BBC Trust said Britain's biggest network should find a "more varied and challenging selection of programmes", even if this meant losing some of its audience.

The BBC Trust review, which began nine months ago, looked at the performance of Radio 2 and 6 Music and whether they delivered quality and value for money. It said Radio 2 needed to be more "distinctive" and more ambitious in its "non-music" programmes during peak-time.

The station, which recently replaced long-standing favourite Terry Wogan with Chris Evans on its weekday breakfast slot, targets over-35s; 82 per cent of its audience are within that age range while the average age of listers is 50.

The review welcomed the lack of duplication of playlists between Radio 2, 6 Music and the more youth-focused Radio 1. But it said Radio 2 must do "more to target those over 65 years of age". Its sister station, 6 Music, was also told to attract older listeners, particularly those who were more music-savvy.

There had been fears in some quarters that the trust would recommend that the acclaimed digital service 6 Music should be closed, but instead trustees said the corporation should "strengthen" the station's appeal.

6 Music, which has 695,000 listeners, saw the fastest growth among any of the BBC's digital service over the past four years. But the trust pointed out that it reached only 1 per cent of the adult population.

It said the BBC needed to "clarify and strengthen the station's appeal" to attract music enthusiasts who were at present less likely to listen, such as older listeners. But the trust said it should do so without diluting its distinctiveness, which was essentially "celebrating the alternative spirit of popular music".

Station bosses must ensure presenters were not only popular, but had "musical credibility", the review said. Presenters on 6 Music include former Pulp frontman Jarvis Cocker and Guy Garvey of Elbow, while former Catatonia singer Cerys Matthews is to get a show from April. The trust said that 6 Music must grow its audience without increasing its £6m budget.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
News
The cartoon depicts the UK (far left) walking around a Syrian child refugee
newsIn an exclusive artwork for The Independent, Ali Ferzat attacks Britain's lack of 'humanity'
Life and Style
tech
Arts and Entertainment
film
Sport
footballManager attacks Sky Sports pundit Jamie Redknapp after criticism of Diego Costa's apparent stamping
News
video
Life and Style
food + drink
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Sauce Recruitment: Senior Management Accountant

£35000 - £40000 per annum: Sauce Recruitment: Working for a independently owne...

Sauce Recruitment: Senior Management Accountant

£17 - £20 per hour: Sauce Recruitment: Working for a independently owned and c...

Guru Careers: Mac Operator / Artworker

£Negotiable (DOE): Guru Careers: We are seeking a Mac Operator / Artworker to ...

Guru Careers: Digital Content Designer / Web Designer

£Negotiable (DOE): Guru Careers: We are seeking a Digital Content Designer / W...

Day In a Page

Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Fortitude and the Arctic attraction: Our fascination with the last great wilderness

Magnetic north

The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

Homeless Veterans appeal

Homeless in Wales can find inspiration from Daniel’s story
Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

Front National family feud?

Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
Pot of gold: tasting the world’s most expensive tea

Pot of gold

Tasting the world’s most expensive tea
10 best wildlife-watching experiences: From hen harriers to porpoises

From hen harriers to porpoises: 10 best wildlife-watching experiences

While many of Britain's birds have flown south for the winter, it's still a great time to get outside for a spot of twitching
Nick Easter: 'I don’t want just to hold tackle bags, I want to be out there'

'I don’t want just to hold tackle bags, I want to be out there'

Nick Easter targeting World Cup place after England recall
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore