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Review of TV rights 'will turn golden decade of sport into decade of decay'

Ben Bradshaw tasked with deciding whether to enact recommendations

By Robin Scott-Elliot, Sports News Correspondent

The Grand National is on the proposed list of protected events

getty images

The Grand National is on the proposed list of protected events

England's cricket authorities have led a sporting stampede to condemn a government report into the future of sport on television.

The recommendations, if acted upon, would turn Gordon Brown's much heralded "golden decade of sport" into a "decade of decay", according to David Collier, chief executive of the England and Wales Cricket Board (ECB).

An independent panel chaired by David Davies wants England's home Ashes Test matches against Australia, and other major events, to be returned to the list of "crown jewel" sports from 2016 and made available on free-to-air television. That would preclude pay-TV broadcasters such as BSkyB from screening fixtures exclusively.

Mr Collier believes the report to be "flawed" and his views were echoed by representatives of the sports involved. Rugby league, rugby union, football, horse-racing, tennis and Olympics bodies unanimously rejected the findings, which recommend a new single list of protected sporting events of "national resonance".

It is the presence on the proposed list of home Ashes Tests, competitive football internationals for all home countries, home and away, and Wales's home Six Nations rugby matches that have caused most controversy. The report by Mr Davies, former executive director of the Football Association, also said the old "B List" which required sporting highlights to be made available to terrestrial broadcasters should be abolished.

Mr Davies said it was now for Ben Bradshaw, the Secretary of State for Culture, Media and Sport, to make a "political decision" that takes into account any financial implications. He added that his remit had been to "look beyond the interests of any one sport and put the viewing public first". But it is his failure to take into account the financial impact of the recommendations that has infuriated the ECB and others. "The biggest issue is that the 'golden decade' of sport the Prime Minister promised could turn into a decade of decay if all this gets implemented," Mr Collier said. "It would definitely cost sport, not just cricket – the conversations we've had this morning with rugby union, tennis... everybody has the same issue. It would happen – it would be a decade of decay. We cannot put it stronger than that. We find it bizarre that you can make recommendations to the Secretary of State that this or that has resonance but we can't tell you whether it's feasible. It doesn't make sense.

"We are all conscious of the need to have a balance. That's why we are equally astonished that the B-list was abolished. For us, our highlights package on terrestrial TV is utterly critical, and that has been abolished. It is a flawed report."

The listing of Wales's home Six Nations games could lead to a dramatic cut in grassroots funding for the sport, according the Welsh Rugby Union. "This would erode our ability to get the best deal for Welsh rugby," said a source.

A similar impact is feared by the cricket authorities; one county coach suggested that it would end with him having to lay off players and staff.

The whole of Wimbledon fortnight would also be listed, as opposed to just the finals, and that alarms the Lawn Tennis Association (LTA). "We are extremely concerned," said its chief executive Roger Draper. "Why change the status quo if the only effect of that is to damage the sport by reducing the investment we have available to grow tennis and develop British talent?"

The 'Crown Jewels': What's on the list and what's not

The proposed list of protected events

* Summer Olympics

* Football: World Cup finals

* Football: European Championship finals

* Football: Home and away qualification matches in the World Cup and European Championships (listed in the Home Nation to which they relate)

* FA Cup final (England, Wales and Northern Ireland only)

* Scottish FA Cup (Scotland only)

* Grand National

* Wimbledon Championships (listed in their entirety)

* Open Championship golf

* Cricket Home Ashes Test matches

* Rugby Union World Cup tournament

* Rugby Union Welsh matches in the 6 Nations (in Wales only)

Events that would come off the old A list

* Winter Olympics

* The Derby

* Rugby league Challenge Cup final

Events on old B list that would be scrapped

* Cricket Home Test matches (apart from the Ashes)

* 6 Nations games involving home countries

* Commonwealth Games

* World Athletics Championships

* Cricket World Cup

* The Ryder Cup

What happens now?

The report has been submitted to Ben Bradshaw, the Secretary of State for Culture, Media and Sport. He will hear further submissions from sports governing bodies, focusing particularly on the financial impact of any list. The Government will then announce its decision after a statutory 12-week period of consultation. "Sport is a key element in our national identity, part of the glue that binds us together," said Mr Bradshaw. "We want to ensure that everyone has access to the leading sports events that matter most to the nation, as well as a strong financial footing for our leading sports."

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Comments

Foul!
[info]49niner wrote:
Saturday, 14 November 2009 at 05:48 am (UTC)
The sound of the Murdoch organisation shouting "foul!" over the loss of the Ashes series in England is indeed a sweet moment. This major sporting event should never have been lost to "free to air" in the first place.

Rubbing Aussie sporting noses in the dirt doesn't happen too often so when it does it is something for the whole nation to savour. And if it means enraging one certain ex-pat Aussie in the process then it's doubly worth it!

Howzat!!!
red card
[info]mikealpha457 wrote:
Saturday, 14 November 2009 at 08:58 am (UTC)
pay to view might be ok for films but sport should be for all,the grotesque wages in the premier have distorted the game. i would pay the players wages in line with the average wage any bonuses invested for when their careear over.
Fatal flaw
[info]leoardo wrote:
Saturday, 14 November 2009 at 09:57 am (UTC)
Fatal flaw in exculusion maketing, or exclusives marketing, or if we are talking british is class maketing, how the company directors ever agreed i son efor future students, to promote a brand you exclude over 75% of the population from seeing you name in real time, minority sports have taken companies for billions, an dnow we have sports going back to fee access under the banner of governments jack boot, bullshit, its free access and the sport survives, or dustbin telly on the geek channels.
Nationalism.
[info]chipmem1 wrote:
Saturday, 14 November 2009 at 10:55 am (UTC)

Do you want it or don't you ? Let's just have it when we have a war then.

Whats to point of watching the F.A cup final ? It's usually two teams
from mars. They're not Brirish they're martians. paid mercenaries that
counldn't give a ...

Poor people have missed out on national events, because of double
dealing politics and now suddenly they want to restore the good old
day's.

We'll remember Freddy Goodwin and we'll remember the politics that
pushed us out.
[info]cm999 wrote:
Saturday, 14 November 2009 at 12:06 pm (UTC)
I think the sports and no doubt Sky are bleating too much. This wont affect grass roots at all. Or should I say it doesnt need to. All it requires is the governing bodies and the elite, esp in football, to take their noses out of the trough and accept a reasonable wage for playing sport rather than the multi million pound deals that the sports fans pay for.
[info]markmyword49 wrote:
Saturday, 14 November 2009 at 02:27 pm (UTC)
Do I care what sports are on the "Crown jewels" list? Not a jot. The ruling bodies of all sports are far more interested in their own positions and a few elite sides or players than they are of grassroots competitors, trainers, helpers and spectators. If they cared for their sports rather than themselves they would ensure the continued health of their sports by having it accessible to more people at grassroots and shown on TV channels that reach a maximum audience.

Do I really care which bunch of overseas mercenaries win the Premiership football league? Do I really care what the English cricket team win when for all my life they've been full of mercenaries from South Africa. Do I care about Rugby League Football when most teams in the superleague are made up of antipodean mercenaries. No.

If fans are interested then they should pay for it . The fact that it will be to a company owned by a family whose patriarch changed his nationality to extract a few more dollars of profit only goes to show the worth of "national" sides.
The True Cost of Sport. Rodney S. Barker
[info]rsbarker wrote:
Saturday, 14 November 2009 at 04:37 pm (UTC)
Vested interests, like Sky, will be upset, certainly in the case of cricket, to lose their franchise. But all sport should be available to all. It is real time that we began to look at how much the BBC, its executives and others in the hierarchy together with those employed by the BBC, costs the taxpayer. These phenomenal salaries and fees are dreamt up and paid by the famous 'invisible hand'; they are not even 'prices' based on conventional economic principles. The true cost of these high salaries and fees is not better more rewarding entertainment and it causes a loss of important sporting events to many viewers who cannot and do not want Sky TV or, indeed, refuse to pay twice. Lets get the noses out of the trough and bringe a greater happiness to ma greater number.

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