TV ratings chief quits after new system to gauge audiences infuriates executives

THE HEAD of the company behind a new system for measuring television ratings has quit after months of controversy over its accuracy.

THE HEAD of the company behind a new system for measuring television ratings has quit after months of controversy over its accuracy.

Television executives and advertisers, who depend on the figures, are furious the system is still not fully operational six months after the Broadcasters' Audience Research Board (Barb) introduced it. The departure of Adam Phillips, the managing director of ATR UK, one of the contractors employed by Barb, is likely to be interpreted as a belated recognition of the problems.

But he insisted his departure was not linked to the difficulties of recent months. "I am leaving ATR because in my opinion I have completed the set-up of the company," he said.

He has been replaced by Peter Wilcox, a former director at AC Nielsen, marketing research specialists, who has the difficult task of placating Barb's shareholders, which include all the main broadcasters. The new panel was introduced earlier this year and was supposed to rectify imbalances in the range of viewers represented, a discrepancy that led to inaccurate figures. But the panel remains about 900 people short of its full complement of 5,100. There are understood to be particular gaps in some areas, especially the north.

Television executives have admitted they have been puzzled by some of the results from the panel, such as low audience figures for ITV's World Cup coverage. Caroline Mc-Devitt, Barb's chief executive, is understood to believe the position is improving as the new recruits become familiar with the equipment and procedures. Tracking devices are installed in their homes and panellists are asked to keep notes of how many household members are watching at a given time.

The system was introduced in January and involved the selection of an entirely new panel of viewers, the first for more than 30 years.

But it was immediately dogged by problems and was forced to suspend the supply of figures for the first few weeks, to the annoyance of broadcasters and advertisers.

Start your day with The Independent, sign up for daily news emails
Life and Style
Divers at Bouldnor Cliff underwater site in the Solent off the Isle of Wight, where the silt sample containing the einkorn DNA was found
life
Life and Style
A monstrous idea? Body transplants might no longer be science fiction
Science An Italian neurosurgeon believes so - and it's not quite as implausible as it sounds, says Steve Connor
Sport
Demba Ba (right) celebrates after Besiktas win on penalties
footballThere was no happy return to the Ataturk Stadium, where the Reds famously won Champions League
Arts and Entertainment
Natural beauty: Aidan Turner stars in the new series of Poldark
arts + ents
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
News
Mia Freedman, editorial director of the Mamamia website, reads out a tweet she was sent.
arts + ents
News
people
Arts and Entertainment
The write stuff: masters of story-telling James Joyce, left, and Thomas Hardy
arts + ents...begging to differ, John Walsh can't even begin to number the ways
Sport
Jose Mourinho on Sky Sports
footballEXCLUSIVE COLUMN Paul Scholes: It was not a leg-breaking tackle, as the Chelsea manager had claimed
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Senior Web Developer - C# / ASP.NET - London - £55K

£45000 - £55000 per annum + Excellent benefits: Ashdown Group: Senior Web Deve...

SThree: Internal Recruitment Consultant (In-House)

£20000 - £25000 per annum + OTE £45K: SThree: Are you an ambitious, money moti...

Ashdown Group: Graduate Graphic Designer - Peterborough - £18,000

£22000 - £23000 per annum + training: Ashdown Group: Graduate Graphic Designer...

Sphere Digital Recruitment: Sales Manager / Account Director – DSP / Ad tech / RTB

£50,000- £70,000 + commission : Sphere Digital Recruitment: This DSP is an onl...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower