Only two in 100 people who browse the internet actually click on the advertisements, according to a study conducted by Chitika, an online ad network.
The report was based on the amount of "clicks" on advertisements among 86 million web users. Conducted during a two-week period in October, it was determined that 1,863,710 are "clickers," as they are called.
The conclusion is that only two percent of internet users actually fund the websites, which helps illustrate the value of a "clicker," as they are called. The other users are seen as a potentially untapped opportunity.